Tuesday, October 12, 2010

Real Estate Marketing & Customer Xperience

Last eve I was at Lodha Palce, they have changed the way real estate projects is being marketed. Truly world class. They launched 50 storey residential tower World Crest at Upper Worli. Truly amazing way and power of intermediary of making a difference. Those developers are bye passing intermediary have to learn how to pamper and groom/train their intermediates.

A major part of Customer Experience starts with how people selling yr products looks, talk, their knowledge, motivation and passion for the products.

Its the role of the companies whose goods/services they r selling. Real Estate Companies MUST invest in intermediaries. Train and Groom them periodically. They may be freelancer but investment in them will reap fantastic benefits Companies must change they way they are selling. Out bound Call Centers and mindless SMS will not do magic. Think Creatively DAILY.

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