Saturday, October 16, 2010


I read Delivering Happiness by CEO of Must read for every entrepreneurs.  When most of our time in life is spent on working for some or the other companies, creating atmosphere of fun and happiness for all the stake holders is the primary role of top management.

They have their Zappos Culture Book where in all employees and many customers writes abt the company. People can ask for free copies of this culture book also. They will send in 5 days anywhere in the world. I got in Mumbai. They also arrange for free company visit for anyone who wish to visit their company and provide to and fro commuting services from Las Vegas Airport.

Point is: Why all companies are not focussed on fun, happiness, customer delight??? Company with singular profit bottom line approach will find it difficult to attract best of the talents. B Schools and Top Management must unlearn fast & open their eyes to know how the FUTURE WINNERS will emerge. It is not that B School should teach how to run companies it is rather other way round. Companies like Zappos will set the motion of syllabus change in many B Schools.

Cheers. Happy Dassera.

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