I am Amazed by ...

Nomenclature of this blog has changed from today. In line with the new name AMAZEMENT I list down my top 10 Amaze-rs. 

People whom I follow to get Amazed: (Order is Alphabetical,  intensity and area are different)

1) Guy Kawasaki 

For his book Enchantment & APE

2) Hillary Clinton 

For what she is and her mission to become US president.    

3) MK Gandhi

For his conviction and determination. 

4) Narendra Modi 

For his passion , vision & action for India's development.

5) Richard Branson 

For his passion for his customers. 

6) Seth Godin 

For his book Linchpin & daily blog posts  making sense of world around us (May be his initials matches with mine !!!)

7) Shrimad Rajchandra

For his clarity of thought about soul and its journey , his religious writings and powerful spiritual treatise in verse Atma Siddhi & Apporva Avasar showing clear road map to Moksha.

8) Steve Jobs 

For his passion for customers , scintillating products , public speaking style. 

9) Swami Vivekanand

For his powerful messages for human beings.

10) Tom Peters 

For his books - Circle of Innovation , Re imagine and  The little big things & various presentations.

11) Tony Hsieh 

For his culture of doing business at Zappos and his present mission of delivering happiness across the globe.

Who are the people amazing you? 

Envy people about your CUSTOMERS.

Have you made your potential customers envy of your existing customers? 

Yes it is the role of every customer experience professionals. Every company MUST make endeavour to achieve this status.  Once upon a time Onida TV used to have slogan Owners Pride Neighbours Envy. Converting this slogan into reality is exactly what is needed in today's time of commoditisation. 

You customers MUST love, talk about and advocate your offerings. 

When i read the book Delivering Happiness by Tony Hsieh & I become member of very happy person group on their site I received gift hamper with one copy the book, t shirt and a pack of wafer from the US.  When I first used Flipkart to buy a book it was very simple and quick - a superior experience. Thereafter I have recommended both the companies to many through this blog as well as in person. One CM is making entire country envy of his state and people want him as PM. This is the power of making others ENVY about what you have to offer to your customers (citizen in this case). 

It is not only about physical appearance & rationality, it is about touching the senses , it is about human emotions. 

Make it a habit to please few of your customers every week - DELIBERATELY (Even if you are a b2b company). Do unexpected, go out of the way, and make them feel special. Words will spread and more & more people would like to be your customer.  Your DELIBERATE habit will make your company talk of the town. 

In this attention deficit world something unique will get the attention. It is far more easier and cheaper than huge Ad spend and marketing gimmicks (which no one believes) .  

How do you think you can make people envy of your customers ? Share your ideas. 

Brand Building in Action

Customer Xperience = (Internal Change and Innovation) = Negligible Interest among Entrepreneurs  (Unless ofcourse Richard Branson or Tony Hsieh is the CEO) 

Brand Building = { External Cosmetic Show (rarely connects with internal state of affairs) } = Highest Interest among all Entrepreneurs

In fact  Customer Xperience = Brand Building in Action

Therefore to remain relevant and facinated among class of entrepreneurs I declare I am no longer Customer Xperience Champion but reposition as Champaigner - Brand in Action. 

Life and Brand is all abt Positioning , after-all (!!!)