I am Amazed by ...

Nomenclature of this blog has changed from today. In line with the new name AMAZEMENT I list down my top 10 Amaze-rs. 

People whom I follow to get Amazed: (Order is Alphabetical,  intensity and area are different)

1) Guy Kawasaki 

For his book Enchantment & APE

2) Hillary Clinton 

For what she is and her mission to become US president.    

3) MK Gandhi

For his conviction and determination. 

4) Narendra Modi 

For his passion , vision & action for India's development.

5) Richard Branson 

For his passion for his customers. 

6) Seth Godin 

For his book Linchpin & daily blog posts  making sense of world around us (May be his initials matches with mine !!!)

7) Shrimad Rajchandra

For his clarity of thought about soul and its journey , his religious writings and powerful spiritual treatise in verse Atma Siddhi & Apporva Avasar showing clear road map to Moksha.

8) Steve Jobs 

For his passion for customers , scintillating products , public speaking style. 

9) Swami Vivekanand

For his powerful messages for human beings.

10) Tom Peters 

For his books - Circle of Innovation , Re imagine and  The little big things & various presentations.

11) Tony Hsieh 

For his culture of doing business at Zappos and his present mission of delivering happiness across the globe.

Who are the people amazing you? 

6 things to KNOW about YOUR CUSTOMER (KYC)

 KYC = Know Your Customer - What a powerful business success phrase lost in its abbreviation. Yes, KYC has remained just identity and residential proof collection activities in Banks and in all other industries if at all they are implementing it.

Knowing customer is the MOST important success key for any business.  

Do we know our customers?? If yes then we will know what are his needs,what is he doing to fulfill it,  whether our offerings are matching his need and behavior,  whether he can afford it, whether he likes it , whether he recommends the same?? Yes knowing CUSTOMER is one of d most critical activities of any business.

Today when we are celebrating birthday of one of the greatest leaders of world's MK Gandhi, his view of the customer is worth knowing.

 "A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.”

What one need to know about our CUSTOMERS:

1) Why he selects us to do business with?

2) Whether we fulfills his need as per his expectations?

3) Whether are there any sacrifices he has to do to avail our services? (i.e. expectations minus actual experience with our offerings)

4) Whether can we do something which can exceed his expectations when he visits next?

What & How it could be?

5) Whether & HOW can we pleasantly surprise him in the next encounter with our brand?

6) How can we make his life easier , more pleasant and less painful? 

KYC is not equal to address proof and photo ID. Its MUSH MUCH more & deeper than that.  However we only stop at stage 1. What a powerful business management phrase, missed its target completely!!!!