Have you made your potential customers envy of your existing customers?
Yes it is the role of every customer experience professionals. Every company MUST make endeavour to achieve this status. Once upon a time Onida TV used to have slogan Owners Pride Neighbours Envy. Converting this slogan into reality is exactly what is needed in today's time of commoditisation.
You customers MUST love, talk about and advocate your offerings.
When i read the book Delivering Happiness by Tony Hsieh & I become member of very happy person group on their site I received gift hamper with one copy the book, t shirt and a pack of wafer from the US. When I first used Flipkart to buy a book it was very simple and quick - a superior experience. Thereafter I have recommended both the companies to many through this blog as well as in person. One CM is making entire country envy of his state and people want him as PM. This is the power of making others ENVY about what you have to offer to your customers (citizen in this case).
It is not only about physical appearance & rationality, it is about touching the senses , it is about human emotions.
Make it a habit to please few of your customers every week - DELIBERATELY (Even if you are a b2b company). Do unexpected, go out of the way, and make them feel special. Words will spread and more & more people would like to be your customer. Your DELIBERATE habit will make your company talk of the town.
In this attention deficit world something unique will get the attention. It is far more easier and cheaper than huge Ad spend and marketing gimmicks (which no one believes) .
How do you think you can make people envy of your customers ? Share your ideas.