Brand Building in Action

Customer Xperience = (Internal Change and Innovation) = Negligible Interest among Entrepreneurs  (Unless ofcourse Richard Branson or Tony Hsieh is the CEO) 

Brand Building = { External Cosmetic Show (rarely connects with internal state of affairs) } = Highest Interest among all Entrepreneurs

In fact  Customer Xperience = Brand Building in Action

Therefore to remain relevant and facinated among class of entrepreneurs I declare I am no longer Customer Xperience Champion but reposition as Champaigner - Brand in Action. 

Life and Brand is all abt Positioning , after-all (!!!)