Saturday, October 22, 2011

In this attention deficit world , whats Your IDEA worth Attention ??

Yes, IDEA clicks. (when executed with innovation). Can U beg for others? Yes BEG in the Mumbai Local train for others? Yes, more than collecting money for his mission , this man has attracted attention of most  of the media, publications and a few of the bloggers like me. 

Innovative ideas of fund raising clicked and is getting free public attention through mass media attention.

When we do things differently , people will notice us , we need not make attempts to get noticed. Most marketeers don't do things differently (campaign and products) and spent lot of energy in getting customer attention. It fails. It MUST fail.

We unfortunately have learned to copy and follow the trend/others. Unconventional thinking and ideas r not encouraged. Our central banks keep raising interest rates  as a sole solution to control inflation. I think it works other-way although. But no one can question the wisdom of  central bank where highly intellectual people are managing the affairs with the data access none of us can have. Same applies to our corporate houses and business of all stage and size. Follow the rule, boss , owner and look for precedent. Big no to untested, uncharted and unprecedented. One must understand that entrepreneurs take risk not employees.

Everyone is setting up call centers, so let us d also. I don't know how much lead/sales ( this refers to outbound call centers ) it generates, but its surely causes anger and irritation to 99.99% of the callers. Its a social problem now.

Do something unprecedented , let it fail but  it gives chance for newness around us, it can be source of great inspiration and risk taking, and if successful it can be a source of abundant wealth creation. 

Prof Sandeep Desai (Ex SP Jain Inys Prof) refereed above , begs in Mumbai local trains for his mission of education. He collects daily money from commuters for his 3 schools for deprived students. He collects appx Rs. 3/4000  daily from commuters of the local train during non rush hours. CNN, ZEE and many other print media wrote about his innovative way to collect funds & his message spread to many so quickly. He has won CNN IBN Unsung Hero 2011 award also. Collected some Rs. 21.5 Lacs till Aug 11. I met him yesterday when he was on his begging mission. 

Bollywood super star Salman Khan tweeted abt him " Prof Sandeep Desai ka jawab nahi, kamal karte ho yaar prof saheb"  and has requested his fans to donate to prof.

Point is not Prof Desai, Point is his innovative and unprecedented style of collecting donations. Sellers/Marketeers and CEOs , pls awake & ask : have we innovated lately in what we do and how we do? Customers MUST say " Yeh company to Kamal karti hai."      { with their products, people and customer services }. Do you think , you will then need massive sales and ad campaigns??? Your brand ambassadors should be your customers and free media. Now its our turn to do Kamal!!!!


  1. Interesting post.
    Just a small correction.. is should be kamal i guess over here "Salman Khan tweeted... kalam karte.... saheb""