Sunday, October 30, 2011

Win HEART to reach MIND of the CUSTOMERs !!!!

Watching one of the finest movies of the 70s, Parichay, (Jitendra & Jaya Bhaduri Starr-er)  this weekend, was very thought provoking. Simple concept , present day marketers must learn & implement. 

Social Media champion ( and well known blogger Michael Stelzner says " offer free knowledge to attract customers."  Seth Godin in his famous book Linchpin talks about art of gifting.  Gift without expectations in return is the true gift. 

Rule is : First offer and give without expectations and you are likely to get expected behaviors of returning favour. But without thinking about giving , just expecting will be difficult to yield result. Respect buyers choice and preference before you try to sell your idea.

Buyers are here to solve their problems or experience some pleasure.  Your product and services may be an answer to their need. However route to their mind (which makes decision to avail or ignore) is through their heart. Heart goes to selfless & going out of the way solution providers (ofcourse not to hardcore marketeers and sellers). 

Rule your space with entire gamut of solution. Something is free, something is out of the way, { just to show your commitment towards solution and not JUST sale } and something is paid. 

In d movie mission of Jitendra (lead character) was to educate & discipline 4 notorious students. He could have remained focused on his job by remaining and behaving like a typical teacher (like his predecessors) . But he choose to become friend , won their hearts, gone out of the way of his KRA, spent extra time with them to understand their behavior and response influence-rs. This extra time and effort resulted into achieving his end result of disciplined students having interest in their studies.

How much extra sellers/marketeers can invest in customers /buyers/ clients {without expectations} that will decide sales, customer engagement and customer loyalty.  Route to mind through heart may be longer but its a sure , authentic as well as long lasting. 

What is your investment to win hearts before you aim to reach customers' mind???

1 comment:

  1. Posted on Linkedin by Rajinder kaur,
    Manager-Business Development & Marketing at Greeneyescine Arthouse India

    New Delhi Area, IndiaI firmly agree with you as no campaign can succeed unless and until it touches the inner soul of target audience.