Monday, October 17, 2011

By D'fault are you HAPPY or SAD???

By D'fault are you HAPPY or SAD???  { Pause and Check for a minute }. We read motivational books , watch movies, go on a tour , picnic , movie and drama. Go out for dinner , parties play with kids. Celebrate birthdays , other important days, marriages, people who drinks go for it. We develop hobby to remain engaged in activities we like. In an otherwise painful realities of our life, we feel happy to watch movies, which take us away from the realities.

We try to escape from { painful } realities to all these places and resort to these activities.  We like to remain HAPPY.{ always }

Corporate world has to take clue from our need to become and remain HAPPY. Happiness is not only in demand but is @ Premium. Yes make your customers HAPPY and you will neither have to find customer again nor worry about the profit. Equation goes like this - Delivering HAPPINESS = Customers plus Profit.

Happiness Drivers:

- Extra ordinary customer service.

- Extra ordinary product knowledge/Insight { today experienced at a restaurant from chef } .

- Unexpected pleasant surprise { read somewhere that a restaurant on a particular day offers select diners free dinner on random basis. Not announced marketing scheme but genuine un-announced pleasant feeling of surprise. Word of mouth can brings more customers than marketing gimmicks }.

- With-out expectation authentic kind gesture. Authentic word is critical as most marketeers have failed to invoke this feeling in customers. Sale not Solution is the ONLY motive. (Met a politician today and cud sense this - getting a voter base may be at back d of his mind but during the meet genuine urge to help and not seeking vote was his gesture) .

- Designing extra ordinary products / service is a work of an ART. Art will always attract its fol{lowers}. ( Steve Jobs is d recent inspiration, there are a few others too  ).

In our entire chain of business processes and touch points - what will make my customers HAPPPPY or what will remove sadness and pain from his life??? Ask & Act.

{ Happy to state this blog has completed 10000 hits in a year of its existence. Thanx to all visitors/readers. }


  1. Posted On Linkedin by Jim Stein, Founder & CEO at American Ratings Corporation, San Francisco Bay Area

    People may think they are seeking happiness, but are they? In a commercial sense is the offer of happiness the ultimate offer?

    As one example, we are hard wired to seek a mate. While we may explain this as seeking happiness, I think it is something all together different. How about our individual standing in the micro society that we populate? Do I want to buy things that move me up in that standing?

    Anyway, a good topic to begin to debate. I'm happy you brought it up!

  2. Thanx Jim for the thoughtful comments.

  3. Posted On Linkedin by Dara Singh
    Piping stress Analyzer at Iran International General Contractor Co. (IGC Co.),Iran.

    By default I am very happy!!!! This is really great!!!

  4. Dear Dara,

    Happiness is contagious, pls spread it. Cheers.

  5. Posted On Linkedin by Dara Singh
    Piping stress Analyzer at Iran International General Contractor Co. (IGC Co.),Iran.

    Dear Sunil,
    Please note that sadness is also contagious. Sometimes you are afflicted by people who disseminate sadness!!
    Best of luck!!

  6. Absolutely. But since u r in a happy state, pls spread. all d best.