Tuesday, October 4, 2011

5 Ways to Immunise Your Business from Global Meltdown

Yes, bad news r more of contagious and glorified most of the time. People have habit of glorifying things. However all of us , in governments and institutions are always working to improve the situation & therefore situation may appear to be grave but not as it made out to be:

What MY business should do to remain on tract during these crisis: Some thoughts:

1) Focus on Sales Recovery & Working Capital Management - Cash is Oxygen.

2) Focus on CUSTOMER, Customer Service, Customer Expectations, Customer's own Problems, Meet Customers Often. Customer is Revenue.

3) Do not over trade with low margins , instead roam around , develop new products and new markets, meet vendors and other business associates. They are Blue Ocean enablers.  

4) Invest in technology to quicken the business processes, invest in people to make them more skillful and capable. This will help immensely when situation improves.

5) Believe it or not, use social media to become known, address customer concerns, become known as leaders by creating useful industry related content. This is social currency.


Nothing to worry in our own world. Newspapers and opinions of the so called experts are making us nervous.  Fact is,  no one knows anything. There are always contrarian views for everything. Lead off line of this blog says " there can be multiple views that are true on the same matter at the same time". 

Therefore focus on the above 5 agenda and leave opinion makers, economists  and stock markets aside. Majja-ni Life  { Life is Happy & Beautiful, don't worry be happy & make others happy by our actions & words }.

2 comments:

  1. Posted Linkedin by Vasudevan B. Iyer,
    President - Projects at Orbit Corporation Ltd., Mumbai, India

    True, it is actually the fear factor of the individual coming to the fore. He is relatively safe at that moment but unsure how it will effect him in the future. By talking about it, in third person he is kind of immuniszng himself from his own fears!

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  2. Hey,
    Indian stock market is losing its shine now a days but its still not over for our NSE and BSE. Current market correction will urge many new investors to join the Indian stock market
    Its wrong to consider correction as bad for the stock market. Stock market correction is rather healthy for genuine investors.

    ReplyDelete