Thursday, December 2, 2010

Pain Around Us - Why HAPPINESS is Critical for Entrepreneurs to Focus on??

Pain Around Us

1) Daily Commuting for Work
2) Prolonged Financial and Career Goals
3) Family Unrest (Spouse /Children and Parents)
4) Health Issues
5) Heavy Debt Burden
6) Children Education/ Career and Marriage
7) Heavy Traffic
8) For Entrepreneurs - Customer Acquisition and Cashflow Gaps
9) Inability to Fulfill Other Long Term Dreams 
10) Unwanted and Boring Job Profile
11) Long Q in the Malls
12) Huge Credit Card Dues & Interest Charges
13) Call Center Culture , where one holds the phone & listen more than talk/convey
14) No getting Commuting Vehicle easily in the Eve
15) U may add yours also

Can U make Out : Why HAPPINESS is a major driver to offer talk of the town product & services ??  Why, a US based shoe retailer is focused on Customer HAPPINESS? Is there any connection between Shoe Selling and Making Customer HAPPY?? 

How by providing your Offerings which can add and bring HAPPINESS in the life of your customer can make them not only HAPPY in his otherwise painful life but will also make them talk about their experience with your BRAND.

At the cost of short term share holders interest , invest in long term CUSTOMER HAPPINESS.  (Both will gain in the long run)

Apply yourself HARD and check HOW and WHERE element of HAPPINESS can be added in your customer experience path i.e. customer touch points with your BRAND.
Unless thoughtfully DESIGNED, it will  not happen automatically.

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