Tuesday, January 10, 2012

Number ONE Business Strategy - Missing Completely from Agenda

Customer Experience is core of every business activities. Every enterprise either creates plain, awesome or miserable customer experience by its initiatives, day in and day out, everyday with every customer. WITHOUT FAIL. Irony is; still most, yes most enterprises do not have someone completely in charge of customer xperience alone. People are functional in-charge and CEOs are too thinly divided in various acts.

End Results: Endless run around to achieve targets, daily fire fighting, stressed employees, unhappy customers, unhappy employees, unhappy suppliers and of-course unhappy share holders.   Today’s enterprises are creators and perpetrators of Mass Unhappiness.

Delivering Happiness is the slogan of US online corporation zappos.com. Of-course they enjoy clear cut mileage over competitors in attracting customers, suppliers, talent and investors. They FOCUS on HAPPINESS of all the stake holders and naturally all the other relevant elements are taken care off by keeping HAPPINESS at the core. Just shift in perspective and they are in different ORBIT ( they do huge business and financially very sound also  ).

We have plenty of Business Strategists around but still - How many businesses have applied Happiness and Delightful Customer Experience as their Business Strategy??? { Company focus, actions & results will change , dramatically }.  There is something GROSSLY wrong the way today's enterprises are being managed. 

Further Required Reading : Seven Days Weekend (Written by Business Owner) , Happy Hours r 9 to 5 (Written by Happiness Consultant) , Delivering happiness (Written by Business Owner) .


  1. Postedon Linkedin by Sanjay Bhardwaj
    Principal Consultant , BPL Health Management System ,Bengaluru Area, India

    Interesting !!

  2. That's absolutely true about our working culture. Thank you.

  3. Posted-on Linkedin by Rakesh Bhargava
    Serial Entrepreneur - Experiential Learner – Wealth Builder
    Greater New York City Area

    This is so universally true?