Ad Campaigns Vs Killer Product/Services

Vertical Parts between two Horizontal Steps have captured the imagination of marketeers. Yes, in Mumbai Suburban Stations on staircase these vertical parts are used by Colors Channel to promote Big Boss.  One more attempt of marketeers to promote product extensively without product having powerful contents. No one from Good Family will watch Big Boss this year especially cuz of the kind of people its stuffed with. (Last year it was different with AB in Command and most participants were D'Cent)

I think most marketeers use the same technique and focus on massive ad campaigns without doing something to improve,  Customer Xperience while using product or services. 

Invest in CUSTOMER CENTRIC Products and Services, Marketing and selling will take care of it self through Massive Referral Engine of Customer/Users Referral. 

Wake Up Marketeers. Don't allow AD agencies to control your business promotion,  let it be done by product and services it self & its users. 

Note to new VISITORS

Welcome New Visitors.

Making A Difference not only in the world around us but world inside us is the purpose through this blog.

First of all I recommend Welcome Read of book LINCHPIN by Seth Godin to everyone employed, self employed or unemployed.

Second come share your thoughts,views, experiences of the world U r living in abt people, places, products and thoughts.

Third remove the cap of the religion, circumstance and background of ideas with which we have lived till today.Start a fresh on a new slate. Be open to new ideas and thoughts. We have very limited knowledge but we have potential of becoming liberated soul with complete knowledge. Have that PURPOSE in Mind.

Join HAPPINESS journey at aanekant.blogspot.com with me.

Cheers.

Pause & Think - Purpose of LIFE.

Too much of money and still devoting beautiful life to earn more is sheer waste of this human life. How much money do one wants? Even doing social services with excess money is futile as far as our purpose of present birth.

Sole purpose of this human life is to earn liberation from the cycle of re births. Therefore wasting days and months & years  to earn excess money and then devoting some time and money for social work is selfish or rather foolish exercise in nature.

Stop at certain level. It must be reasonable and limited. Focus on the purpose of your life, from where have u come ?, why u r here?  , where will go from this birth after death??. is there anyway in which I can end this cycle of life and death and sufferings??

Some or rather mosts says u must not retire from yr working life. I wud say one must retire at earliest possible opportunity. This precious human birth should not be wasted sheer for the purpose of earning. There is far greater purpose in life than mere earning till death.

Pause & Think. (Yr purpose on this EARTH) . Quickly,  as the time is limited & flying.

MUST Company CULTURE

I read Delivering Happiness by CEO of Zappos.com. Must read for every entrepreneurs.  When most of our time in life is spent on working for some or the other companies, creating atmosphere of fun and happiness for all the stake holders is the primary role of top management.

They have their Zappos Culture Book where in all employees and many customers writes abt the company. People can ask for free copies of this culture book also. They will send in 5 days anywhere in the world. I got in Mumbai. They also arrange for free company visit for anyone who wish to visit their company and provide to and fro commuting services from Las Vegas Airport.

Point is: Why all companies are not focussed on fun, happiness, customer delight??? Company with singular profit bottom line approach will find it difficult to attract best of the talents. B Schools and Top Management must unlearn fast & open their eyes to know how the FUTURE WINNERS will emerge. It is not that B School should teach how to run companies it is rather other way round. Companies like Zappos will set the motion of syllabus change in many B Schools.

Cheers. Happy Dassera.

Real Estate Marketing & Customer Xperience

Last eve I was at Lodha Palce, they have changed the way real estate projects is being marketed. Truly world class. They launched 50 storey residential tower World Crest at Upper Worli. Truly amazing way and power of intermediary of making a difference. Those developers are bye passing intermediary have to learn how to pamper and groom/train their intermediates.

A major part of Customer Experience starts with how people selling yr products looks, talk, their knowledge, motivation and passion for the products.

Its the role of the companies whose goods/services they r selling. Real Estate Companies MUST invest in intermediaries. Train and Groom them periodically. They may be freelancer but investment in them will reap fantastic benefits Companies must change they way they are selling. Out bound Call Centers and mindless SMS will not do magic. Think Creatively DAILY.

Why this Blog??

Welcome. I am here to Wow!!!  my fellow travelers. 

I will blog about:

1) What I Do - Professionally
2) What I Believe - Spiritually & Politically
3) What  I Read - Books , Articles , Blog and Much More
4) What I Experience - Real Life experiences as I travel through the JOURNEY

(Menu will change periodically)

I believe I will write twice a week. Too much writing usually lacks substance and readers lose interest quickly.

All of u r welcome to share your thoughts.

Cheers and Best of Luck for life ahead.
Sunil Gandhi