EASE - Competitive Advantage

They want us to punch various numbers before their very busy cell center executive talk to us. I fail to understand without knowing what customer wants they want their ATM PIN after account number. & then last 4 digit of card number. 

Ask customer layers of authentication only if customer wants to do some secured transactions. Just to speak for common issues , reporting fraudulent transaction on credit card , retorting phishing or bug on their site.  Irrespective of what customer wants to talk to its a long and difficult proposition. 

They have 4 pages of credit card bill but no place for customer care number or emergency action points in case of loss or fraudulent transactions.  Three pages are filled with advertisements which they want to act upon for more usage of card.

Companies these days become too technology and sales driven that they have forgotten very purpose of everything the do - serving customers with ease.

This is the case with most consumer companies. Customers are finding it difficult to deal with them. 

Reaching them after sales , resolving problem with ease and with peace of mind has become extremely difficult. Companies that can achieve this  is going to be a winner.   

India is 134 in ease of doing business in world ranking. We need to rank companies in ease of doing business with. Ease is very critical in offering delightful customer experience. 

Name the company ____________ who qualifies for this status :

We are very easy to deal with.

We just don't know ANYTHING (Off Topic)

1) We learn HISTORY in school in quite detail but CIVIC sense which is critical for our life and society is given step motherly treatment in education. What is more important to know - where and when Panipat battle was fought or how to follow traffic rules and how to keep and maintain hygienic surrounding?

2) We learn biology and sex education in schools but have no clue on preventive heath-care. Our hospitals are over flowing and Gyms are struggling to survive. 

3) We learn how to earn but no clue or teaching in school or college on how to manage what we are taught to earn.  

4) We produce engineers and CAs but they miserably lack communication & social skills. Should technical skills kill or flourish human skills? 

5) We have the highest religions & religious places but very low morale and ethical standards as we are 94th ranking (out of 177) in a list of most corrupt couturiers. 

6) We are still developing country & needs economic development desperately but we rank 134 out of 189 countries in ease of doing business. Even below Bangladesh & Pakistan.  

7) We are known for our cuisine and food but do not know what to eat and how much to eat. Most Indian youth are suffering from cardiovascular diseases due to bad food habit and lifestyle.  

8) We introduced Yoga to the world for stress free and healthy living but we have earned dubious distinction of coronary and diabetes capital of the world. Both stress related diseases. 

9)  "India is, the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grand mother of tradition. our most valuable and most instructive materials in the history of man are treasured up in India only." Mark Twain and yet ignoring this our present generation look & copy Western culture to look and feel modern. 

10) We have great teachings of Mahavira and Krishna (Gita) about Law of Karma but we are one of the the most superstitious countries in the world. 

There is something fundamentally wrong the way we Indians live , choose our priorities, design our education syllabus. There is a clear cut case of re-imaginaton at every level.  

PS: Welcome to ebook based on select post of this blog at www.bloodygoodbook.com/wow-and-weird

Howrah Bridge & Customer Experience

Role of a bridge is to connect between the two ends.  Role of the business enterprise is to fulfill the customers need. 

Yet Howrah Bridge built by the Britishers is beautiful. Its a monument.Its a viewers delight. However it need not be as long as it connects the two ends. Right??

Theme of my new websites www.sunilgandhi.com is Howrah Bridge which symbolizes delight of an experience while fulfilling the basic need.  

There are many bridges in India fulfilling  the basic need but Howrah bridge is considered as one of the finest bridges in the country. Likewise there are many basic need fulfilling business enterprises in every segments for every customer. But if entrepreneurs want become a legend and monumental in what they are doing adding delight flavour in the  basic element is a must. 

Its easy in case of product design but very difficult and hence competitive advantage for service providers. Welcome to my latest website. 

Standard Feedback Form for EVERY enterprise !

Deigning feedback form is an art. These artists are rare.  

Its is not about HOW your company and your people are performing on a defined internal parameters. Customers are not interested in doing people evaluation job of your HR team. Do not limit their thinking by thinking of your feedback form designing team. 

It is all about how your company is achieving fulfillment of customers' need with ease and delight. Your questions should be framed to know all these three aspects and nothing else. 

Three questions with reasons of their answer. Period.

- Was the purpose of doing business with us achieved? 

- Was it easy to deal with us?

- Was the entire experience of dealing with us delightful?

Answer option should be either YES or NO.

This should be the standard feedback form all across the business. Let your customers speak and write more not your enterprise. Give them freedom to evaluate your performance from their perspective and not from your perspective. 

This is applicable to both customers and suppliers. 

Rs. 1 Black Money outside India = Rs. 6 NPA with Indian Banks

We are concerned about Rs.30000 crs black money outside India but what is our concern for six times of that amount lying as banking NPA? 

When Govt wants to draft a law against the criminals they should involve some of the hardcore criminals. Who better than them know the mindset of criminals? But since we cant do that we involve Police because they deal with criminals therefore second best to know their mindset.  

Similarly when RBI wants to deal with mammoth NPA problems they should not only involve branch managers who deals with borrowers but also should involve financial consultants engaged in fund syndication and advise entrepreneurs. 

New RBI guidelines of asset classification before accounts becomes NPA is interesting but these kind of guideline make banking extremely procedural and only compliance centric. Branch people are finding it difficult to address customer service properly and on top of that so many compliance , reporting & auditing is paralyzing the banking operations. 

Rather than spending time in data analysis of borrowers performance bankers remain busy with compliance and reporting. Asset classification etc is fine but RBI must change the way credit is being managed in the banks. 

Some of the pointers for practice need to stop and new practice to start:

-  Excess funding just because security is adequate should stop  

-  Non adherence of adequate promoters contribution must stop

-  Auditors must be made accountable for fudged data certification 

-  Smart mechanism to be in place to get data filed with Income tax directly

-  Relationship banking which is ignoring financial prudence

-  Surprise check of accounting data and factory/office  

-  Credit monitoring independent of credit processing and branches

-  Involving CAs in monitoring who can understand intricacies of accounting & implication of ratios.Branch people with their work pressure cant do proper monitoring. 

-  Making it strongly deterrent for CAs , Advocates and Valuers to certify wrongly

-  Active monitoring mechanism even during pre SMA 0 level. Bankers need to engage talent who can play consultative role with borrowers who lack financial prudence. 

There are four class of defaulters:

1) Willful Defaulters - Borrowing with malafide intentions (Must come down substantially)

2) Ignorant Defaulters - Borrowing without managing capacity , low financial acumen , not able to understand implications (Needs to be provided desired support)

3) Potential Defaulters - Not willful but neither genuine. Risk takers at the cost of bank's money (Must be monitored closely)

4) Genuine Defaulters - Market, policy and external factors makes them defaulter (Needs support for recovery)

Along with rigorous compliance and reporting , proactive engagement and consultative approach will yield better results in the management of PA & NPA both.

Mr. PM ignite human spirit not animal spirit

We very easily forget the very basic thing about our existence. We all are human being and therefore can and should not live like animals. 

Therefore the phrases killer instinct and animal spirit is highly misleading and I would say anti social phrases.  

We need human spirit to be ignited not animal. To those who want animal spirit to spread must watch animal planet channel to know how they live and whether we need that kind of spirit? 

Animal spirit and killer instinct make us kill one another make us forget about human sensitivity towards fellow human being. On top of that technology focus makes us forget human side of every thing. Recently I was reading a paper on 'How to make Healthcare Human Centric?' Entire process and business of treating human being has become inhuman - technology and money focused. 

Delightful Customer Experience and Pathetic Customer Experience - difference is - One is taking care of all senses and emotions of customers and other is inhuman ignoring all these critical human aspect of customers and treating customer just an object to make money. Companies that are winning in this space are engaged in human side of the business. If your company wants to become customer centric first step is to become human centric.  

All these call centers are another example of inhuman aspect of business. It irritates human and caller gets inhuman response in return from the person being called. In most organisations people are running for quarterly targets and in return not only get remuneration but lots of ailments. Excessive greed for speedy growth and higher return is ignoring human side of the story. 

"The most striking contradiction is China where, despite a fourfold multiplication in two decades in real GDP per capita from a low initial level, life satisfaction has not improved."    - Richard A. Easterlin University of Southern California and IZA 

The above observation by the professor clearly states - Happiness is not directly related with growth and development. Ignoring human side of the growth is what China model demonstrates. 

Development - Yes , Growth - Yes but process should not ignore that we all are Human Being first and therefore measurement of happiness is critical while pursuing ANY growth model.

Mr Prime Minister while mandate is for development and growth please keep approach of Being Human at the core. Involve your HRD minister to keep track on Human Happiness Index along with your growth initiatives.  

Wow ! & Weird ebook is up onsite - For Free

Happy to inform all readers that ebook Wow! & Weird is up on the site & available for free.  

All are welcome to visit the site and join readers club. 

Hope to see you there ASAP. Welcome to the new blog Sunilwrites.com 

Whether College Degree Matters in times of Internet ?

We have country wide discussion since last 2 days about the portfolio compatibility of HRD minister Smriti Irani.  This makes us thinking relevance of  education in life.  Are our formal degrees really critical for success in any field ? 

10th and 12th Standard results and parents are extremely concerned about the future of their child. Which course to select and what not. 

With so many options available and no clue about what each degree and work entails is the real problem of today. Children are not aware about what kind of work they will do in life with the degree they are opting at the age of 16 or 18. Parents are more clue less with multiple options available. Both children and parents are confused , worried and in the state of paranoia.

Therefore decision making abilities give way to explore what others are doing. Well what others are doing also is not based on any scientific research and aptitude of the students. Even aptitude varies student to student. Everyone is deciding on a gut feeling and according to the trend. Herd mentality is playing major role here. 

Parents must remember education and success are two different things. While our immediate Ex PM got the top job because of his higher education while present PM got the top job sheer by his determination and past track record and not education track record. We have examples of Bill Gates, Mark Zuckerberg & DH Ambani all are non graduates and on the other hand Narayanamurthys of the world.  

In his book 'The Professional' wellknown author Subroto Bagchi writes "Our education system measure IQ just based on left brain and completely  ignoring right brain capacity. There are 8 other forms of intelligence like literary, musical, kinesthetic (sports persons posse this), interpersonal, intra personal, spatial (Navigational), naturalists and spiritual."  

Therefore what we do in life depends more upon what drives us and not what we learn during degree college. We have shining example of IIT & IIM A graduate but successful author Chetan Bhagat pursuing writing as a career. He is writing what he saw & learned from life during his student life and not what he formally learned from the books. 

Do not worry much about the degree as one can study whatever but DO WHAT YOU LIKE. Degree will make one aware about the world around us , it will help us interpret the world better. But as we grow we realise our interest and passion & so just follow that. 

We have many Engineers, MBAs and CAs and we also need many musicians, painters writers , film makers. It takes guts to get out of herd mentality and do something what you really savour - now or even after graduation.  Do not waste life in doing things what you don't like just because you did mistake in course section at the age of 16 o 18.

We are living in different times where degree is important but not sufficient for the success. Passion , determination & mission of doing something matter the most and mere degree cant give you that. 

In times of internet we can learn and study anything without formal degree but human skill like determination, interpersonal skills , intra personal skills , communication skills , physical fitness is what we need to learn in universities. I think biggest challenge of the new HRD minister is to bring these elements in our education system which is missing completely.

From MASS production to MASS customisation.

Business Turnaround - Step Number One

Yes CEOs across the globe is putting CUSTOMER at the center when they plan for business turnaround. 

Finding reasons for sickness is certainly a good beginning for turnaround process to begin with however for any business it is CUSTOMERs who pays for its survival - be it good business or turnaround case.

Therefore immediate focus on better customer experience can give CXOs to work out plan and strategise turnaround initiatives. Preserving customers who have not yet left the organisation is critical and first priority & making them company evangelist is next best on agenda. 

Company may be sick for any reason but the moment customers know this they may continue to do the business but search for alternative is on immediately as everyone needs dependable service providers or suppliers. Even best customer experience service providers like Kingfisher airlines started losing customers the moment they know about the financial mess the company is in.  Only hope for their survival was their customer loyalty they had created by offering great experience. 

Imagine what can happen to companies not offering not so great customer experience.

Therefore while working on other issues to  turnaround the company immediate sharp focus on the customers is the key survival tool for turnaround companies. Many a times pathetic approach towards the customers is the reason for the companies to go sick and even die.   

Point is do not wait till your enterprise go sick to focus on customer experience. Focus on customer experience to avoid sickness and even is the situation arise customer can bail your enterprise out with their loyalty and word of mouth support.  

Communication is the KEY but ..

We have had a lot of discussion on how poor communication by our ex PM and poor communication campaign by Cong routed them.  Yes communication is very critical it is about reaching out, it is about informing what is being done and what is possible. It is about what is available and what consumers need , it is also about what one knows and what one did. It is about what is one can do and what one stands for.

Many a times technocrats think that their technical skill can replace need for good communication. We find many poor communicator at higher levels. Verbal Written & Gesture - Marketing Advertising & Social Media , at all levels and mediums.

   

At organisation level and at individual level too communication is very critical. We need communication as main subject in our all college level studies. We are so much obsessed and focused on technical education that need for good communication skill is never considered a basic need for the success. 

But communication will fail if PRODUCT is bad. Good product is a prerequisite for good communication to succeed. Best written book must be able to make it to the list of best selling book. Communication can not make bad product a good one rather in times of social media more communication about not so good product will it make it fail faster.   

We should not worry whether Cong should work on product or communication, as the rule applies to every one and every company. Introspection at all levels is necessary.