We just don't know ANYTHING (Off Topic)

1) We learn HISTORY in school in quite detail but CIVIC sense which is critical for our life and society is given step motherly treatment in education. What is more important to know - where and when Panipat battle was fought or how to follow traffic rules and how to keep and maintain hygienic surrounding?

2) We learn biology and sex education in schools but have no clue on preventive heath-care. Our hospitals are over flowing and Gyms are struggling to survive. 

3) We learn how to earn but no clue or teaching in school or college on how to manage what we are taught to earn.  

4) We produce engineers and CAs but they miserably lack communication & social skills. Should technical skills kill or flourish human skills? 

5) We have the highest religions & religious places but very low morale and ethical standards as we are 94th ranking (out of 177) in a list of most corrupt couturiers. 

6) We are still developing country & needs economic development desperately but we rank 134 out of 189 countries in ease of doing business. Even below Bangladesh & Pakistan.  

7) We are known for our cuisine and food but do not know what to eat and how much to eat. Most Indian youth are suffering from cardiovascular diseases due to bad food habit and lifestyle.  

8) We introduced Yoga to the world for stress free and healthy living but we have earned dubious distinction of coronary and diabetes capital of the world. Both stress related diseases. 

9)  "India is, the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grand mother of tradition. our most valuable and most instructive materials in the history of man are treasured up in India only." Mark Twain and yet ignoring this our present generation look & copy Western culture to look and feel modern. 

10) We have great teachings of Mahavira and Krishna (Gita) about Law of Karma but we are one of the the most superstitious countries in the world. 

There is something fundamentally wrong the way we Indians live , choose our priorities, design our education syllabus. There is a clear cut case of re-imaginaton at every level.  

PS: Welcome to ebook based on select post of this blog at www.bloodygoodbook.com/wow-and-weird

People who come to you for PRICE will leave u for PRICE

Yes. Obvious & TRUE.

Price is the ONLY differentiation your company ofter to the customers?  Think Twice about your business strategy. Today cut throat competition forces many businesses to merely compete on price. However this strategy may get u immediate business but will not take you long way in business. 

Thin margin to get business is riskier than  more margin but less business. Mere volume is without adequate profitability is company on steroids. High on workout and low on proteins. As with high workout muscles break down in our body & without adequate protein it cant be built , similarly with high turnover without adequate margin , business breaks down. Yes unsustainable activities without capability to invest for future sustainable activities like research and innovation or talent attraction and retention.

Secondly most critical are the differential factors that will decide the business volume other than price. What value you can design within your product. We buy branded products by paying premium. What differentiation brand offers ?? Comfort and confidence that product is of reasonable quality, customer service would be good if not outstanding, complaint would be handled professionally and with care, reasonable exchange policy and service centers.   

Therefore when Price  has become a major deciding factor, offering a WOW !!!! factors in your product and service design is very critical to become & remain competitive. Compete on WOW factors, there is not many players there.  Brands like Apple , Virgin , Starbucks, Amazon   { In India unfortunately service excellence and WOW factors are missing from product and service design ( pl share brands which matches best in the world brands in customer experience & service excellence ) } rare yet or hence sustainable. Customer will stay with these brands irrespective of price of their offerings. 

Next time when you get the deal merely on the basis of price, its an ALARM, think inward and check your business strategy and product and service design.  It requires IMMEDIATE attention { & action too} .