We have had a lot of discussion on how poor communication by our ex PM and poor communication campaign by Cong routed them. Yes communication is very critical it is about reaching out, it is about informing what is being done and what is possible. It is about what is available and what consumers need , it is also about what one knows and what one did. It is about what is one can do and what one stands for.
Many a times technocrats think that their technical skill can replace need for good communication. We find many poor communicator at higher levels. Verbal Written & Gesture - Marketing Advertising & Social Media , at all levels and mediums.
At organisation level and at individual level too communication is very critical. We need communication as main subject in our all college level studies. We are so much obsessed and focused on technical education that need for good communication skill is never considered a basic need for the success.
But communication will fail if PRODUCT is bad. Good product is a prerequisite for good communication to succeed. Best written book must be able to make it to the list of best selling book. Communication can not make bad product a good one rather in times of social media more communication about not so good product will it make it fail faster.
We should not worry whether Cong should work on product or communication, as the rule applies to every one and every company. Introspection at all levels is necessary.