2 MUST priorities for every Business Owners !!!! Yes MUST.

Most of us either want to buy our own home or have taken debt to buy our own home. Most of us do not want to do job but with no other option and hence compelled to do job to survive. Its not our natural choice. Yes, this is not any survey result but learning from KBC participants. I think its a representative class of the masses across the globe. 

Manoj Kumar produced Roti Kapda aur Makaan in early 70s. However Maakan has still remained a major problem for most of the population on the earth. How Pity!!!! People spend their lifetime earning to buy one home or indulge in debt which they keep paying during their lifetime. 

I think this is directly related to another inner feeling of masses of not like to do job /dislike their jobs. Shareholder-ism over people-ism is the major cause of this grave situation. People spend their lifetime in doing what they don't like!!!! What a waste , not of time but lives. 

It is the responsibility of every entrepreneurs/corporation to make sure that they do two things:

1)  Make their people love their jobs (Doing whatever it takes).

2) Working for Financial Freedom of employees before they think about shareholder expectations (We have hefty reserves and surplus in company balance sheets but employees working for these are in debt and not happy).

All of us must work to increase gross happiness of people working for us. All other CSR initiatives are meaningless without achieving this first milestone.

We have corporations like Tony of zappos.com (Entrepreneur and author of book Delivering Happiness) or Ricardo Semler (Entrepreneur and author of book - Seven Days Weekend) who thinks on this line.

Ricardo Semler "Concentrate on building an organization that accomplishes the most difficult of all challenges:  to make people look forward to coming to work in the morning"

Yes making work/jobs interesting is MOST important and difficult responsibility of the business. 

Two takeaway - Making jobs interesting & employees reap benefits of success and shareholder should not earn at the cost of employees.

Are U selling your Products or Passion !!! ???

Mumbai's top most and all other Home Builders had an exhibition during 6th to 9th of Oct in Mumbai. I visited the exhibition to know about products of companies engaged in Mumbai's most powerful industry. 

Barring one developer one can not make out the differentiation in what they do and how they do. Similar style exhibition outlet, similar style suited , booted and tied representatives (kind of uniform) , SOP driven receptionists, more or less same display patters, same monotonous scripted sales speech. Absolutely no innovation.  Well their sales collateral had some quality variance.

The one company referred above was THE ONLY ONE outstanding. Beautifully designed exhibition outlet shows the passion with which the company is working. Every company there , were out to sale their properties but this company added passion with creativity in their just 4 day efforts. 

Known as Nahar Group , they had lovely nest with chirping bird sound , classy color combination and lovely sales collateral. They brought their project location's natural ambiance live there. { rest all had some or other pics to demonstrate their locational advantage }.  

This company was not selling HOMEs but selling their deep PASSION.

What are u Selling ?????? [ go back to drawing board, design board, HR policies, customer experience policy and shake it up, now , Today ] .

{ Happy to note that exhibition organizing body (MCHI) recently awarded them best designed exhibition outlet. This also shows HOW easy it is to get noticed if you add some creativity to what u do, as there are very very few who do what they do passionately. }