Mumbai's top most and all other Home Builders had an exhibition during 6th to 9th of Oct in Mumbai. I visited the exhibition to know about products of companies engaged in Mumbai's most powerful industry.
Barring one developer one can not make out the differentiation in what they do and how they do. Similar style exhibition outlet, similar style suited , booted and tied representatives (kind of uniform) , SOP driven receptionists, more or less same display patters, same monotonous scripted sales speech. Absolutely no innovation. Well their sales collateral had some quality variance.
The one company referred above was THE ONLY ONE outstanding. Beautifully designed exhibition outlet shows the passion with which the company is working. Every company there , were out to sale their properties but this company added passion with creativity in their just 4 day efforts.
Known as Nahar Group , they had lovely nest with chirping bird sound , classy color combination and lovely sales collateral. They brought their project location's natural ambiance live there. { rest all had some or other pics to demonstrate their locational advantage }.
This company was not selling HOMEs but selling their deep PASSION.
What are u Selling ?????? [ go back to drawing board, design board, HR policies, customer experience policy and shake it up, now , Today ] .
{ Happy to note that exhibition organizing body (MCHI) recently awarded them best designed exhibition outlet. This also shows HOW easy it is to get noticed if you
add some creativity to what u do, as there are very very few who do what
they do passionately. }
