Mr. Prime Minister, after DIPAM, next is HRD Ministry

The Finance Minister presented Union Budget 2016 today. Every year we hear finance minister and post that army of experts who analyse the budget. Then everything is back to normal, & we hope well new normal. Continue reading...

Duryodhana’s HR blunder & Google’s HR excellence

Google is the best company to work for. Since 2007, the company is at the top of the chart. The company employs around 57000 people. It is said that company receives 20000 resumes per week. Ethisphere does survey of most ethical companies in the world. Google is very much there in 2015 list of 132 honorees named spanning 21 countries and five continents and representing over 50 industries. The company is 2nd in the list of most admired companies in the world after Apple. The company is the most valued company on the earth @ US $547 billion. Keep reading...

At the end of the day.. 99% goes to Charity

Yes, at the end of the day, the bottom line is, the crux of the matter is, in conclusion, these are very important phrases. These signify what the objective was of any action or what the action is expected to achieve or will achieve.

All of us are working day and night in pursuit of something. It is a different matter that most of us do not know this pursuit, but for those who know they say they are doing it for success – monetary, social or personal. To become rich or socially prominent or having a sense of achievement.  We all know Maslow’s hierarchy of needs...... Continue Reading...

‘Not For Profit’ ways are the NEW Marketing

I was early for the meeting the other day so I opted to spend time at Starbucks Store. With the Kindle app installed in my mobile, I read the ebook for an hour. Neither anyone asked me what I would buy to justify my occupying their chair there, nor there was any compulsion to buy anything. Like me, I was not alone, there were a few more like me completely engrossed in their mobile phones. Continue Reading....

5th Idiot – A very quick survey

A very quick survey: 

1) Are you happy with what you are doing to earn money? 

2) Do you have a dream which you want to pursue but life’s other priorities have taken over your time? 

3) Read More...

Product & Service is dead

If an enterprise wants to fulfil the customers need with ease and delight, enterprises should know what the need is, what will add to ease while fulfilling the need and what will be icing on the cake i.e. delight.

Customers take a journey to fulfil his need. For example, if we look at the journey of a home buyer;

1) First, he will look for the project, either in the newspaper or on the website.

2) Then he will call the company or call center,

Read More...

People to Profit Roadmap

Customer Reviews are a new currency which is solely dependent on customer experience an enterprise is creating. But customer experience depends on what? Well, first and foremost it is the job of CEO and then it is taken over by the people. People working for the organisation  are the brand ambassadors.

Every employee over and above their JD, does the brand building for the enterprise she is working for. The Brand building includes brand destroying. People are the only living being working for the organisation. Rest all are created by the people as it can’t happen automatically. Continue reading...

Common insight from Rajkumar Hirani & Kabir Khan

MAMI, film festival, which was in a financial crunch last year is now finally on a strong footing now with sponsors like Reliance Jio and Star TV. Mumbai, the heart of Indian film industry facing financial crunch was a matter of shame for the city. Mumbai even does not have a Bollywood museum for visitors of the city to know the rich heritage of India Hindi movies.

However, the festival is a very good event and not to be missed event for Movie lovers and everyone associated with the art of movie making. Read more....

The new currency & the new gold reserve in the Sharing Economy

A new survey reveals:

Customer experience will overtake the product and pricing as a key brand differentiator. ( I am not saying so to promote my book on Customer Experience in times of social media “The Bread is moving”. Check the source of the survey here.)

Many enterprises are either not yet aware about the customer experience or they have other priorities than working on to create a customer experience focused organisation.

But a few statistics will awake the decision makers and people responsible for P & L A/C. Read more...

Brand, Real Estate Developers and NASSCOM

What a real estate developer wants?

1. Deals – Land, Redevelopment, Joint Venture, Joint Development
2. Money – Institutional/Bank Debt, Public Equity, Private Debt, Private Equity
3. Customers – Buy, Leases

What is the single most important thing which will bring all the three to a developer? Read More