"There 's got to be more to life than fighting for fishheads." Jonathan Livingston Seagull
Friday, November 20, 2015
Product & Service is dead
If an enterprise wants to fulfil the customers need with ease and delight, enterprises should know what the need is, what will add to ease while fulfilling the need and what will be icing on the cake i.e. delight.
Customers take a journey to fulfil his need. For example, if we look at the journey of a home buyer;
1) First, he will look for the project, either in the newspaper or on the website.