" When you choose to be an active BLOGGER, you become a keen observer of things round you. " John Jantsch of The Referral Engine
Yes you start observing things keenly , small but different things. Similarly small innovation is natural and originates not from laboratory or after brain storm.
Autorickshaw in Mumbai are small lifeline and they in thousands in number. In many cities its a means of commuting for millions of people daily. There is nothing new about it.
Newness and innovation comes when you see an autorickshaw which is a moving library cum book selling store cum social service activist.
Yes name is Sadanand an Autodriver has converted his vehicle as library and book store.
He displays religious books at the back of his seat. Commuter can read the book of their choice for a free while commuting . Now if commuter likes the book he can buy the same from him immediately while finishing his commuting. Library cum book store done.
Now if you dont want to buys even through he will give you some religions book or pamphlet for a free i.e. social service.
Read, buy and get it for free if you don't want to buy. All these when you have nothing else to do but waiting and killing time some how.
This small innovation is interesting. Its a clue to many service providers and entrepreneurs to think of something which can add value to the customers time while dealing with your enterprise of-course over and above what is expected from your enterprise.
Autorickshaw is taking commuters from one place to other place i.e. primary expectation and everything happening in between is innovation and value addition.
Bettering customer experience requires just a mindset to offer something better, extra and
pleasantly unexpected and relevant value addition.
Pause , Check Business Processes and Innovation Index of the Enterprise , NOW. WOW!! can happen only then.