Showing posts with label birthday ideas. Show all posts
Showing posts with label birthday ideas. Show all posts

Monday, June 27, 2011

20998 Dos & Donts for Customer Centric Innovation

Well,  please don't go by the numbers , grab the meaning. Any new ideas will face somewhat similar objections or hurdles. ( In any area )

1) I have never heard of this !!!!! ( Thats why it must be done )

2) We do things this way only. ( When will u innovate )

3) New ideas will not work in this environment ,,,,, ( Let it 
be experimented )

4) Do u have proven case study??????? ( Why cant u become 
means of this be a case study? )

5) I know this better since I am doing it for years now @@@@@ ( Will doing things in new ways harm or change is for better )

6) Customers don't care   , they are just interested in low price. ( Do u have data to justify so )

7) We cant afford to connect customers in an online media initiative. Their unity is not in our interest. ( Well most large brands are doing so and reaping benefits, call is yrs )

8) We work with consultants having experience in our industry. ( New ideas need new unconditioned brains )

9) Brand means nothing more than logo, stationery , uniform and sign boards. ( Its mere 8% of the same )

10) Last word in customer care is CRM. ( Its the basic survival tool, do we not go beyond mere survival efforts ??? ) 

20998)  We are market leader , we make huge profits, we are almost in monopoly condition. ( Check last 10 years business stories, business situation (position) , changes every 3 years - likes of Tatas, GEs , Toyotas, Googles , Facebooks and Microsofts are threatened by new incubates ) 

I might have missed many dos and donts  in between but I am sure readers will exceed my last number.

Someone has quoted "Success Immortalises the way things are done." Its not difficult to learn new things but challenge is to de-learn what is already learned. Daily most of us confront with many new ideas but our mental conditionng blocks many and most of them to touch the reality.  

If u r in a deciding position whether to implement new idea or not, let experiment with new ideas, allow the person coming with an idea to make it happen,  be willing to make him successful, have open and broad mind, have innovation and ideas brain storm a regular feature of the company. 

I always wonder why best companies to work for or customer experience surveys are not even read by rest of the companies. No copy , no inspiration, no innovation and no change.  (  caution before u change :  certain companies don't need to change at all and yet they survive successfully for generations !!!!  )

Wednesday, May 18, 2011

2 Questions on my ( our ) Birthday

We face many new years in one year in INDIA. 

1st Jan ( Calender Year )
1st April ( Financial Year )
New Year ( Next day of Diwali - Hindu New Year )
Gudi Padwa  ( Local State New Year , in my case Maharashtra) 
Today ( In my case , and in your case yr respective actual birthday )

Advantage: Ever few months we can make new year resolutions and every few months we also review the same.  

I learned abt new ways to celebrate birthdays by following interesting ppl on Twitter: Author Chetan Bhagat took 300  less privileged children to the multiplex theatre for a movie, another gentleman spent time with senior citizen at one of the old age homes. Gr8 ideas.

Lets brain storm what better can be done on THE day?

Technology has made it easier to remember birthdays so I am getting many automated mails and many SMSs too. Just NOW got call from LIC for wishing me personally. 

I am still looking for Wow !!! er from all my service providers and all companies for whom I am a customer or a client. 

Therefore we have two questions: 

1) How do we celebrate our birthday - fruitfully /innovative-ly /non routine way?
2) How companies can wow!!! customers on their birthdays?

Pl share yr thoughts. Cheers.