Number ONE Business Strategy - Missing Completely from Agenda

Customer Experience is core of every business activities. Every enterprise either creates plain, awesome or miserable customer experience by its initiatives, day in and day out, everyday with every customer. WITHOUT FAIL. Irony is; still most, yes most enterprises do not have someone completely in charge of customer xperience alone. People are functional in-charge and CEOs are too thinly divided in various acts.

End Results: Endless run around to achieve targets, daily fire fighting, stressed employees, unhappy customers, unhappy employees, unhappy suppliers and of-course unhappy share holders.   Today’s enterprises are creators and perpetrators of Mass Unhappiness.

Delivering Happiness is the slogan of US online corporation zappos.com. Of-course they enjoy clear cut mileage over competitors in attracting customers, suppliers, talent and investors. They FOCUS on HAPPINESS of all the stake holders and naturally all the other relevant elements are taken care off by keeping HAPPINESS at the core. Just shift in perspective and they are in different ORBIT ( they do huge business and financially very sound also  ).

We have plenty of Business Strategists around but still - How many businesses have applied Happiness and Delightful Customer Experience as their Business Strategy??? { Company focus, actions & results will change , dramatically }.  There is something GROSSLY wrong the way today's enterprises are being managed. 

Further Required Reading : Seven Days Weekend (Written by Business Owner) , Happy Hours r 9 to 5 (Written by Happiness Consultant) , Delivering happiness (Written by Business Owner) .

Few Reasons why WE must shed our employer Loyalty Mindset - NOW!!!!

" Applicant should be ready to work 24 X 7 " was the sentence in one of the recruitment Ad in leading national daily today. 

I wonder who would apply for such jobs ???

Under the pretext of loyalty and commitment these type of companies are social evils. They do not want us to be with ourselves, our families and live our lives. 

We are first loyal to ourselves. In Mahabharata KARNA was first responsible for himself but he choose to remain loyal first to Duryodhana knowing fully well that D was wrong. We all know the result of remaining loyal to wrong people ( Boss & Company too) . Likewise all fanatic target crazy and only ROI focused ( not sensitive to employee happiness, customer WOW !!! and social responsibility )   companies wants us to be their slave under the pretext of loyalty and commitment.  { How many companies are interested in happiness and lives of people working for them????  }  ( why no companies measure non financial measure of success like people happiness, customer happiness , social and environmental commitment every year ) 

We all want happiness, time for family, time for self, time to enjoy not once in a year but on an ongoing basis. We all work , yes , for our passion but primarily for money ( lets accept the fact ) and money we can enjoy by spending it on our own life purposes and happiness. 

We spend our (only) life to earn for happiness , earn for education of children , earn for marriage of children and for our retirement corpus. This is possible through working for someone or for our own. 

We are compelled to stay on even through we do not want to is because ;

1) There is no other option

2) We don't want to  dare

3) We are afraid of change

4) We do not want to look at other options

5) Assume that known devil is better than unknown devil

(How abt the reality of - Zindagi Na Milegi Dobara !!!)
 

Today's corporations are INSANE about growth & valuation sans sensitivity towards people influenced by their existence. 

( They give employment and money so they can demand 24 X 7 of our weeks !!! )

Something must change fundamentally, the way we manage our companies. 

[ Add On : Must Read ( by board, CXOs and empoyees at all levels ) : Seven Days Weekend by Ricardo Semler. ]