Only Sales , no after Sales , forget RETURN or Refund

Zappos.com return policy is exciting - 365 days return & free both ways shipping. Neither shipping charges within the US nor shipping charges on goods u return. 

Customer HAPPINESS is the FINAL agenda not getting money from customer any how & then let the customer go to hell, we will not listen.

Justdial.com , brand ambassador Amitabh Bachchan. Their sales people sales the plan for 1 year and indicate that in case intermittent termination just write to us and we will do the needful. (Mis-sell to fulfill their targets)

However actual picture is quite different. They will hardly respond to your complaints, neither they cancel or stop EMIs if the customer is not happy. They want to complete the contract period any how irrespective of customer happiness or satisfaction. 

Wording they use: "However, as per the contract signed by you, we will not be able to hamper the tenure of the contract before the stated contract period; however we will always provide services to you for enhancing your business profoundly. Hence we will be unable to discontinue the ECS."

 

{ I visited the net to find customer stories with Just Dial and found the link http://www.consumercomplaints.in/bycompany/just-dial-a30775.html }

They are ready to whatever but not refund of money of discontinue of ECS. Pity. Hope Mr. Amitabh Bachchan or rather some customer champions could have been used to change the company culture instead of promoting uncultured (i.e. no customer centric) brand.

I fail to understand why companies want to earn at the cost of customer unhappiness?? When a person  becomes a customer , there are certain expectations. No one will waste his or companies' time to buy and then return or discontinue without a reason. Unfortunately most companies became less interested in customer once the goods and services are sold and even least interested when customer have a complaint or want refund on return of goods.

Companies invest huge amount on brand ambassadors but hardly any time or investments on actual brand experience creation or culture change.   

However SOCIAL MEDIA will change this mindset of the companies. Companies MUST learn this  proactively or else brand value is at stake (Huge and Quick).