How REFERENCE can become good business sense for everyone? We refer many things to many people.
Why do we refer?? What makes any products and services referable? Most Referred businesses save a lot in marketing and selling cost. However they invest in making customer experience remarkable. This will lead to chain reaction of reference.
Get an insight of how many of your clients are from refereeing category!!! If not many then there is a cause(s) of worry but if there are many then are u using this referral marketing tool in a systematic way???
Think on WHAT will make U remarkable and more referrable??? Work on that and use the tool effectively. In the era of online world , referral spreads like a FIRE.