Showing posts with label society. Show all posts
Showing posts with label society. Show all posts

Tuesday, August 6, 2013

IN DEMAND - Script & Crisp Writers

5 days test match to 1 day match to 20:20 this is how game of cricket has evolved during last 30 years.  People cant wait for 5 days to know the result. Rules of the game have remained more or less same but wait for the outcome has reduced from 5 days to 3 hours. 

Attention deficit , impatient & speedy society needs new forms of everything.  

From magazine articles to blog to micro blog (twitter). Whatever is to be conveyed is to be conveyed in short & with speed.

Print to TV to Social Media , modes of communication has changed. People are changing their platforms to know what they want to know. 

From Commodity to goods to services to experiences.  Yes now customer needs and pays premium for experiences.  Needs and way of receiving the same has changed. Commodity providers are many , experience creators are in scanty.   

All communicators i.e. enterprises are the largest class of communicators to their customers and potential customers , must learn to know how the new society behaves , communicates and consume things.  

Movies are creating experiences and spend millions of dollars in communicating the same. 

Script writers ( writing business plans that delight and wow customers )  , directors of experience creation ( executing  wow !! script ) & Crisp communicators ( smart ,quick & innovative ) and are in demand in the new economy. 

Wednesday, July 20, 2011

3 Umpires { Self Appointed } in our lives - Driving us Crazy

Yes we have been hugely driven by 3 umpires of our life            ( Personally and Businesses too ) .

These are ;

1) Society - What other ( peer pressure included ) will say is many a times influencing your decisions ??

2) Media - How media will react is making us hide the facts or do u have need to manage them to hide the facts ??

3) Stock Analysts - They are the major cause { though not direct } of Satyam and many such frauds ( detected /undetected ).  They can hammer and bring down price of yr listed entity but cant impact intrinsic value and future potential of the enterprise.

If one can ignore these 3 umpires  { Self Appointed } and focus on the facts and own independent free thinking , without being influenced by these 3 umpires, we can have hugely happy & stress free life.

" If you can sing your song , not worrying who Listens and what they think, you are going to be extremely successful" – Deepak Chopra

Ignore these 3 Umpires. Don't allow them to take charge of yr life.