5 days test match to 1 day match to 20:20 this is how game of cricket has evolved during last 30 years. People cant wait for 5 days to know the result. Rules of the game have remained more or less same but wait for the outcome has reduced from 5 days to 3 hours.
Attention deficit , impatient & speedy society needs new forms of everything.
From magazine articles to blog to micro blog (twitter). Whatever is to be conveyed is to be conveyed in short & with speed.
Print to TV to Social Media , modes of communication has changed. People are changing their platforms to know what they want to know.
From Commodity to goods to services to experiences. Yes now customer needs and pays premium for experiences. Needs and way of receiving the same has changed. Commodity providers are many , experience creators are in scanty.
All communicators i.e. enterprises are the largest class of communicators to their customers and potential customers , must learn to know how the new society behaves , communicates and consume things.
Movies are creating experiences and spend millions of dollars in communicating the same.
Script writers ( writing business plans that delight and wow customers ) , directors of experience creation ( executing wow !! script ) & Crisp communicators ( smart ,quick & innovative ) and are in demand in the new economy.