Awaken to the Realities of your Balance Sheet

Earlier I wrote about Importance of Profit Vis a Vis Cash-flow. Yes Cash-flow is necessary but not sufficient. However Cash-flow is infact NECESSARY. 

I recently came in touch with a company with an EPS of Rs.100 plus. Yes they have earned huge profit on their equity but they have defaulted on loan repayment consistently for last 6 months. 

Reason: Profit Earned but not en-cashed. Investors usually goes by EPS and PE etc ratios for deciding about investments. How erroneous it cud be???

On the other side entrepreneurs mostly do not feel the realities of the business performance as long as cash flow is flowing in. Test Check - Just remove potential bad debts , dead stock & dead investments from the Net-worth and see the result. Is the Net-worth is  still positive , thank GOD. I mean it. Most entrepreneurs ignore these facts or even do not know this realities as long as they have cash to take care of their own needs. 

Therefore Profit & Cash-flow both MUST go hand in hand and must be closely watched by the entrepreneurs to remain in business for longer. Any one missing or ignored will KILL the business sooner than expected. 


Weak Cashflow will KILL quicker , weak Profit in the long run. 

Awaken to the realities of your Balance Sheet { Today }.

Cash Flow is Necessary but not Sufficient

Many a times Cash Flow is so comforting that entrepreneurs forget about Profit. Its your money that counts at the end of the day. Cash Flow is important and critical but not enough. Its not your money. It is money in the system. May be belongs to banks, creditors or private lenders.

Unless U have profit in the books and cash flow supporting the same, u r in for trouble (Big or small depends). At individual level we have seen the crisis in the US in  2008. Same can happen or is happening with many entrepreneurs who consider present cash flow is their own ownership.  

It is also not necessary that all entrepreneurs are finance savvy (even management savvy) to understand implications of these tricky situations. Earlier it is the better it is.