Brand is WHAT it does not how it looks and from where it comes

Ajit Pawar and Nitin Gadkari - the way they have responded in public during last few months shows how a brand can be ruined by its behavior.

Yes everyone of us are BRAND. We build our personal brands by our conduct. Not only the way we speak but what we speak, what we do , people we influence makes us brand.

In business sense its Customer Experience company creates that makes them BRAND and not advertisement , stationery, and logos.

Nana Patekar was on one of the TV show last week and he aptly said " importance of good looking Heros is just for 5 minutes, then public evaluates his Heroism by what he does on screen."

Same rule applies in the real world. One may be from big and rich family, holding big post and look handsome but WHAT he does with that will make him HERO i.e. Brand. 

10 MUST for India to Move Ahead

1.     Robert Varda  Must open up for SC Judge Inquiry

2.     Govt Must work towards passing of Lokpal Bill acceptable to all parties may not be to Arvind Kejriwal

3.     Govt Must speed up non FDI procedural reforms

4.     2 G and Coal Gate, CWG scamsters Must be prosecuted in fast track courts

5.     Govt Must come out with VRS Scheme – Voluntary Resignation Scheme for their ministers before their scams are unearthed

6.     IAC and Anna Hajare Must dig out all political, bureaucratic and corporate scams

7.     Nitin Gadkari Must prove beyond doubt that nothing is wrong in his conduct of public life

8.     BJP Must declare Narendra Modi as PM candidate and invite any opposition leaders to debate on TV

9.     Educated class Must join politics – party of their choice and get more  engaged in national activities

10. Cong Must find out PM candidate for 2014 election as MMS & RG are already discounted and found to be not competent 

This will also make Media Free for more productive and positive reporting.