Showing posts with label content marketing. Show all posts
Showing posts with label content marketing. Show all posts

Friday, November 22, 2013

9 ways to check whether you are in Obsolete Business

To continue from my previous blog Are you in the business of selling obsolete products & services?  , Usually obsolete products and services are not in demand or enjoy lesser demand. 

Look at erstwhile cinema houses and multi-screen multiplexes , look at Udipi South Indian hotels & fast food/pizza/burger chains, look at housing societies built 10/15 years back and present day housing societies,  look everywhere hospitals, retailing , banking - everything has changed and is changing. Everything is moving from being product & services to experience. 

It is the need of today. This shift happens with every new generation of consumers. With new generation of consumers comes new generation of entrepreneurs. They break the old way of thinking and create blue ocean for themselves. 

Therefore issue is to check whether you are in the business of selling obsolete products & services. Here obsolete doesn't means typewriter vs computer. Here it means old way of thinking about business. 

Yes , 

1) If CUSTOMER is not at the center of all your thinking and action , you are in obsolete business.

2) If EMPLOYEES are not considered most important asset of the business , you are in obsolete business.

3) If CRM is the only thing that is happening as far as customer services is concerned ,  you are in obsolete business.

4) If OFFLINE is the only mode of your doing business ,  you are in obsolete business.

5) If SOCIAL MEDIA and CONTENT MARKETING is not a part of your marketing plan, you are in obsolete business.

6) If your enterprise is not measuring customer experience and employee happiness along with ROI and ROCE, you are in obsolete business.

7) If your enterprise is only thinking about single bottom-line and not about social and environmental impact of your business, you are in obsolete business.

8) If your branding and advertising is not matching with actual customer experience,  
you are in obsolete business.

9) If your board is not comprising of professionals from diverse fields & Corporate Governance is only limited to compliance , you are in obsolete business.

If you escape all the above IFs , YES, you can congratulate your self , your business & its products & services are NOT obsolete. 

Even if your are selling TEA and not using any advance technology to produce  , all the above pointers will keep you out of OBSOLATION. 

Friday, April 19, 2013

Before Content Marketing Begins ............

There is lot of talk these days about power of content and digital marketing. Every business has sleeved up to delve into this new medium to lure customers.  Content and digital marketers busy in strategy making. Lots of buzz and all new excitement and hope. 

However in a hurry to get customers most businesses have forgotten to take first step in content/digital marketing.

Yes fundamental rule of content and digital marketing is one need to have product and service which is offering delightful customer experiences. Without first focusing on making experience delightful and impeccable , focusing merely on content/digital market can and will misfire

Going viral applies equally to great things as well as to not so great & rotten things. In a hurry to sale quickly and to take first mover advantage,  companies will damage its reputation miserably by jumping into content/digital marketing unplanned and without taking first step. 

Like any other marketing initiatives this new medium also requires great product and services capability to talk about. However not able to do so severely damages the brand and reputation unlike any other traditional medium. 

Even in his best selling book Platform author Michael Hyatt talks about creating compelling product/service in the first 7 chapters before he talks about Platform for the products in rest of the 53 chapters. 

Beware and become aware about this most important FIRST STEP.  

Tuesday, May 31, 2011

7 Ways to Promote BLOG ( Anything on the Internet )

Customers are readers too on Internet so 
Readers Experience Management 
is the KEY to get success. 


1) Write Gr8 Content. Make it gr8 with real life stories. (language, words and flow also matters) 

2) Write Interesting Content. Well some time controversial - mouth watering but thought provoking.

3) Write Content Regularly i.e. Once a week to 5 days a week but certainly not once a month.

4) Write with Insight on the Subject. Most people have GK, they want to know more. 

5) Write tirelessly. It will take some time to get people to know abt yr blog (If u have gr8 content). Therefore have passion and patience both.   

6) Write abt yr Niche Subject. How else U will stand out from millions of blogs ??. 

7) Only THEN submit to all Social Media Sites like  FB, Linked In, Twitter, Digg, StumbleUpon, participate & contribute in group discussions and leave yr blog address at the bottom, have blog address with yr email signature, on yr visiting card, in yr office and everywhere u can think of. 

7th initiative will only work if first six are complied with.  ( It applies to every websites ). I cant resist but to relate this with my ( niche ) subject of customer experience. First have gr8 experience DESIGNED & READY and then go out in the market to promote.  Be it yr Blog or website , yr product or service.