Yes. What you offer to your customers is Science & How you offer is an Art. Its a mix of the two creates total customer experience.
Many a times we are so much obsessed with science part that ART is completely missing.
However in an experience economy , it is an ART which commands premium. All great customer experience creating companies are focusing on ART part of commerce , of
course after mastering Science part of it.
How you do what you do matters the most.
Are you still struggling with Science part of the commerce or graduated to the ART side of it ? A question every entrepreneur must answer. You can have clue to solve many business related issues by answering this.