Showing posts with label Real Estate Marketing. Show all posts
Showing posts with label Real Estate Marketing. Show all posts

Thursday, October 21, 2010

Real Estate Marketing - Missing Links

Post "Sale and Possession" relationship with the clients is very critical to generate referral leads. No amount of SMS, Emails or Exhibitions can sale what referral leads can sale.

Post Possession Relationship Anchors:

1) Timely formation of society.
2) Timely settlement of dues and deposits taken from buyers to the society.
3) Timely and complete conveyance support.
4) Discount couple during possession for household purchase from near by shops/malls.(on the promise of bulk sales)
5) Periodic Free Maintenance Support to Members to select fittings and fixtures, lifts , garden etc etc. 
6) Participation in Cultural Activities of the society by way of sponsorship etc.
7) Members Children Scholarship Schemes. 
8) Annual or Periodic Networking Get together Events.
9) Free Movers & packers Services or Free repainting of Old Homes to make it easy for the customer to sale.
10) Residents Magazine to enable members to know each other better and depict talents.
11) To invest in start up entrepreneurs residing in the complex. 
12) Many More such add on out of the box ways to engage with the existing CUSTOMERS. 

It must be genuinely done and not just to get referral. 

Airline & Hospitality Companies pamper their clients most. However Real Estate Clients deserves maximum pampering by the developer companies. People buys home by investing whole life's savings or borrowing against future earnings. 

Having a customer should be a matter of JOY internally and same should be conveyed and expressed to the customer in numerous ways and surprises. Think HOW most of us are getting our most of the customers??? Its through REFERRAL and that will happen only if CUSTOMER is delighted through some or many or even more of points stated above. How many of the owners meet their direct customers??

Unfortunately No one does it. Existing customers are ALWAYS forgotten once the transaction is over !!! 

What a fun if U are not talk of the town for Gr8 reasons?? Let your existing customers become your sales person. 

Alternative, endless participation in exhibitions and competing in COMMODITY world. 

Which ONE POINT which CUSTOMERS VALUE is unique abt your so called BRAND??