WHY better customer experience alone is not enough?

You are a potential customer and looking for a holiday resort company, a hospital, an insurance company and a bank to avail their services. You visited the online review of the companies. This is what you get for all the three companies.

Few of the top ten reviews: Read More...

Business Critical ebook free till 2nd Oct 2015

Happy to inform my new book The Bread is Moving released on Kindle on 27 Sep 2015 will be available for free till 30th Sep 2015.

Praise for the book: 

"The book is written in a simple to read and ready to execute format. I am sure, you will enjoy reading this book. And without wasting any time, you will start designing your organisations CX." 

Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Limited 

"This book is very apt and timely for Indian market. Especially for hospitals, customer experience is critical and the book tells almost A to Z of it.” 

Joy Chakraborty, COO, Hinduja Hospital 

"I am impressed with how simply Sunil Gandhi has explained one of the most important aspects of Customer Experience (CX). Citing Indian examples he drives home the point very clearly and I am sure readers will be able to embark on a CX improvement journey right way." 

Manan Choksi, Director, RE/MAX Gujarat, Director

Here is the link... Click here

Two business critical data mostly unknown

“The purpose of business is to create and keep a customer.”

― Peter F. Drucker

Therefore, acquiring customers & keeping them are the key functions of the business. What Peter Drucker had said is profound and if we break the sentence into two, we get to know the real areas of focus on:

• Do something for which we get a customer
• Do something for which we can keep the acquired customer Read More..

If slaughterhouses had glass walls …

Meat ban and the beef ban has become the an unwanted controversy in India since last one week. Be it as it may, as far as eating is concerned, no one should force anyone and no need for political interference.

Moral conduct cannot be enforced. Eating good food is advisable, but cannot be enforced. The eater will be responsible for her acts & must be ready to face the consequences. Any good conduct is advisable but is not enforceable. Continue Reading...

Panacea for Recession, Turnaround & Brand Building

Initiatives for a business turnaround should not begin when the company is already in the hospital bed. We are sick not only when we visit doctors, but sickness becomes unbearable and then we visit doctors. Not on medication doesn’t mean we are healthy.

We go to a gymnasium to prevent health problem and maintain the health. It is not a compulsion, but a good practice. Good hygiene is a good practice be it individual or an enterprise. Likewise, a business turnaround can very well start when the business is still making money.

Continue Reading...

Twelve ways to get rid of Karma (Prematurely)

Attracting of Karma is Ashrav (+)

Stopping of Karma is Sanwar ( = ) and

Shedding of Karma is known as Nirjara ( - ) .

In the previous post, we saw 57 ways a soul can avoid attracting of new Karma. Today we will discuss about Nirjara. But before we discuss Nirjara we should know about the status of various Karmas. Continue Reading. 

57 ways to avoid new Karma

In the previous post on the subject Five Ways Soul attracts new Karma we have seen how a soul attracts new Karma. However, by now we know complete annihilation of Karma is Moksha. Therefore, an attraction of new Karma means an extension of cycles of life and death. Knowing how to stop attracting new Karma and shedding of existing Karma is extremely critical & I would say the most critical for every human being.

In this post, we will know HOW a soul can do that. Yes, stopping of new Karma and shedding of existing one is very much possible.

Common sense suggests NOT doing things which attract NEW Karma means a soul is not attracting new Karma. This act of not attracting the new Karma is known as SANWAR.Tattvarthigam Sutra (The Sutra) defines 57 ways this can be done. These are classified into six categories. These are; ..  Continue Reading.. 

One MUST read book – Today

In the past several years, I have read several books. Some of them were good while some were very good. Some I would say everyone should read and a very few I would say everyone MUST read. One of the MUST read is Seth Godin’s – Linchpin. This book in no unclear term says how to become indispensable. His definition of an art is worth remembering:

Art is a personal act of courage, something one human does that create change in another. 

I think art is the ability to change people with your work.  

It further states:

If it’s easy and risk-free, it’s unlikely that it’s art.

I am not talking today about Linchpin, but the MUST book for today is - Continue Reading