"There 's got to be more to life than fighting for fishheads." Jonathan Livingston Seagull
Tuesday, September 2, 2014
Social Media & Big Data will make us CX crazy !!
Social Media is two way communication. Every experience will be shared - good or bad. therefore Customer Experience (CX) is critical.
Big Data is too many data trying to make sense out of too much information. Its about more customized solution.
Data is available in plenty all around us but making sense out of the data is the real challenge.
I don't know in times to come how much intrusion these companies are going to make in our lives but its certain we are living in interesting time.
More dependent we are becoming on Gadgets more data we are generating , more pattern we are creating about our behaviour and more precise trends enterprise will be able to forecast.
The above data from Gartner is clear that top priority of Big Data is to better CX. This short film A Day in Big Data tells us where are we moving as a business enterprise and as recipient experienced (pampered) customer.
However it would be apt to conclude quote from CK Prahalad " Future will not be an extrapolation of the past. "