You started your enterprise to serve your customers with your skill and passion. However in the process you need to manage people, policies, processes , acquisition, various regulatory compliance and many other things apart from serving customers. Managing the management of business is Herculean task. It is this task which is the major culprit in diluting and shifting focus from customer experience.
Yesterday I was with one senior doctor managing her own clinic. With deep sigh she uttered " I am tired. Managing patients is fine but its the other things about practice that is too tiring. " I think most entrepreneurs in their entrepreneurial journey must be going through this SIGH.
It is important for entrepreneur to remain deeply focused on customers and delegate all peripheral activities of " Management " to others. It is the customers and only serving customers is the objective of the business and who are going to pay for the business to survive All other money are debt and at cost. Customers money is adding to the networth.
Before you lose sight of customers while managing MANAGEMENT part, its time to wake up and get a grip of what you always wanted to do - SERVING the CUSTOMERS and in the process making them RAVING FANS of your business.