Need : Recheck whether your offerings are fulfilling the NEED of the customer TODAY. (yesterday was different)
Ease: Remove all obstacles from the way which creates difficulty, takes longer time, requires greater effort for customers to reach you for whatever the reason. EASE of doing business with suppliers is critical for all customers. (for all B to X businesses)
Delight: & yes, DELIGHT on top will make the day not only for customers but also for suppliers. (Who doesn’t like repeat business, word of mouth referral opportunity, free of cost brand building?)
Home work for the day – Check the above reality TODAY and everyday as TODAY’s need, ease and delight for your customers may not be the same tomorrow.
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