- News Paper & Magazine/News Channels - Aren't we get news as it happens from people and channels we follow? Yesterday there was an accident at Kandivali Highway, someone to whom I follow in twitter was eyewitness and has tweeted about the same. I didn't need media and news paper to know this.
- Marketing & Adverting - Product Launch on twitter or FB Fan page, can spread like a fire and customer reviews and feed backs are even more quicker. Cost? Well its almost nothing. Rajdeep Sardesai reminds his followers about CNN programmes sometimes when programmes is live on TV.
- Communication - eMails are going to be history soon. Spam emails and ineffective emails have taken the toll of this medium of communication. Preity Zinta tweets about her whereabouts whenever she is travelling to know local sepcialities and news.
- Relevance & Focus - Unless people following u find u relevant, they will quickly unfollow u as they have huge numbers of tweets to surf. Interesting & relevant is d key.
- Customer Service or disservice - Quick response and addressing of customer issues will not only solve the customer problem but words will spread fast to the world. Similarly reverse can also spread fast and can spoil the brand name in no time. Companies have to become Social Media vigilant. Power has now shifted to customers
- Knowledge Sharing - So many information and knowledge sharing links are available ion the run in real time. With Kindle like e book reader, our spare time will have competition from Kindle also apart from games.
- Public Opinion - Jr Bachchan is using twitter followers to get suggestions for name of his daughter Beti B. Many such opinions can be quickly obtained. Dirty Pictures is ruling at the moment. Its people to people now , so called experts are out.
- Emergency Help - Yes this is real really useful. When anyone ened medical or other emergency hep, just a tweet and words can spread fast and response can be faster. I don't who can help and that's why when I broad cast on my twitter/FB , relevant response can come out of the blue.
Opportunity, I can follow someone rich and famous, reply to his tweets and if I am lucky, he also will revert to my tweets and I may even get chance to meet him/her { unprecedented }. Anything is possible.
{ keep tweeting the same message 3/4 times considering the time zone, with huge volumes of tweets sometimes your first tweet might miss the attention of your followers }.
Everything is highlight now. If viewers/followers like the highlights, they will dig deeper in to it, or else its a waste. 140 words to demonstrate how interesting , engaging and relevant you { your brand } are.
I invite readers to share their real life experiences.
{ If you are in Mumbai and want to know more about high profile event on social media is taking place in Jan 2012. Click here to know more and participate http://www.clickasiasummit.com }
No comments:
Post a Comment