Build Trust before .... Convenience

Mega Malls & Stores have MEGA display of goods they are selling : 
- Customer always invariably over buys , many tempted buys 
(Convenience of credit card's payment terms is the culprit)

Online Sales : 
- Very convenient and people over buys 
(Convenience of home/office is the culprit)

Convenience will mostly enable/instigate additional and unwanted buys .... but convenience will always enable buys....

If an enterprise wants to enhance sales , remove all hindrances from customers buy road map. Make it extremely easy and convenient. 

( Remember; TRUST is a pre-requisite , without building TRUST with best ethical sales marketing and adverting , sales, after sales and return policy convenience will not fly. )

First focus on TRUST and stay away by offering all conveniences for customers to act. 

6 Mistakes SalesPerson MUST avoid !!!!!

Sales Person invariably don't know HOW to respond to REFUSAL or NO from prospective customer. { based on my experience today with Amway trained senior professional /entrepreneur }.  

Six things one should never do: { business can happen later if u avoid these glaring mistakes } 

1) Do not challenge person's values and principles just to sale your idea or products ( not yr territory so respect & salute )

2) Do not try to convince by proving others and everyone else wrong ( Whole world is wrong and I am right attitudes mis-fires ) 

3) Do not doubt or argue by defying him on what the prospective customer is saying based on her past experience.  ( loses yr trust which is critical to win d deal )

4) Learn to read the mood and undertone of the communication & do not keep only focus on sales and deal closure. ( Failing on this makes you disconnected.)

5) TRUST must remain during entire communication. If u cant make her customer, make her yr friend. ( Friends can become customers but if the trust is broken , prospective customer gone for ever)

6) Don't ever lose yr kindness, politeness, interest during conversation. ( future sales opportunities will be lost with these change of gestures ) 

These situations may arise during the conversation, you may feel that deal is gone and may not happen, but MUST not commit these unpardonable mistakes { not sale @ any cost but TRUST @ any cost }.  

Tom Peters' views on wow of sales : Know Your Customers (Max research here) & master your soft-skills before u make a first customer call.