Before you spend single penny on so called CSR, please check your happiness scorecard of employees, customers and community you operate in , tax evasion & other corrupt practices your company is indulging in.
SR of C starts from with-in and goes with-out after taking care of everyone within. Most companies neither take care of their employees plight and life nor sincere in paying their Govt levies and rampant indulgences in corruption for getting benefits.
This kind of companies doing CSR is neither SR nor desired by the society.
Purpose of any CSR initiatives is to bring happiness and cheers for the under privileged. Now this objectives can not be achieved by money generated out of unhappy & stressed employees, anti social business practices of tax evasion and corruption.
First and foremost SR of any corporate is be socially awaken towards people , community and environment impacted by the enterprise. Abide by the laws of the land and then and only then indulge in so called CSR.
We do not want a situation where in a thief robs people and donate to temple and by that means justify robbing.
Don't indulge in corruption, pay your taxes right, keep your people happy, keep your customers happy, keep your community happy and pollution free and if then if something is left including desire then look for CSR opportunities not before. All CSR initiatives must be judged on this count only.
