Showing posts with label stuffocation. Show all posts
Showing posts with label stuffocation. Show all posts

Sunday, November 30, 2014

Pause & Reflect.... Before ..... its too late.

Development ... Growth .. Produce More......Sale More....... More awareness , More Advertisement More Sales Push and More Sales Target for companies to survive and succeed......Stressed Employees.... 

Too Many Producers ..... Less Margin..... Stressed Top Management to achieve more ROIs.... 

More Buy.... Over Buy.... Stuffocated Customers ....  Advance Buy with Loan or Cut in Savings .... High Debt and Low Saving....More Stress at Home to Maintain Standard and Manage Debt ... 

Kind of development we are pursuing in this capitalist society is leading us to overall STRESSED society for all. 

This is not we need. We need happiness and what we are pursuing with this route is assumed and temporary happiness but at the end mere stress and stress.  

We need radical thinker & ideas in this mad rush for so called development and developed economy goal. 

PAUSE....Reflect ... What we are upto and what we are achieving with this mad rush. !!! This herd mentality rush all around us wont even allow us to PAUSE and Reflect but we have only one life and now is the time.

Monday, February 3, 2014

Brutal Focus on Customer Experience (CX)

Apple is known for their sharp focus on  CX. 

Perhaps they are the leaders. 

They take care of even 'box opening' experience of the customer. 

Recently I read their sharp customer focus as defined as Brutal Focus on CX. The word BRUTAL which otherwise used in negative connotation was used to define extreme positive connotation. 

There is a new book in the market titled Stuffocation. Author James Wallman explains us that in the new economy where everything is produced in plenty & costumes have variety of choices, how do marketeer / sellers differentiate in this crowded market?

In this new economy people are now fed up with stuff they have in their cupboards and homes.  New age customers want experiences. These customers are defined as eXperientialist customers. They need experiences. Experiences to immersed with, experiences to recollect, experiences to feel differently.  Even manufacturers , mall , retailers & service providers can create experiences - which are pleasantly memorable & worth sharing. Customers do not need to go on holiday or theme parks to get experiences.

There are examples of accounting firms, dentists , computer service businesses that are creating superior customer eXperiences.

Here lies a challenge and an opportunity for every enterprises. In the Stuffocation world
it is the experience economy that rules. 

Brutal Focus on CX - Apple  (Manufacturing & retailing)
Extreme Customer Orientation - Gjensidige Insurance Company (Service Provider)
There is a Book on The company's CX way of doing business - Starbucks (Retailing)
Customer Experience Co-Creation - Fidelity Mutual Funds (Service Provider)
Entertainment Business at 25000 feet above the sea level - Virgin Airlines (Travel)
__________________ - Your Company? 

Filling this blank will give direction to your enterprise and working on it will give competitive edge

Indian customers are eagerly waiting for a brand that can be matched with best in the world in CX creation.