Why your previous & existing customers are NOT promoting
your brand ?
When previous & existing are customers are not
promoting , their own loyalty is also at risk.
Its is a very serious issue.
- may be they are not satisfied (not meeting basic
need)
- may be they are not happy (not
exceeding expectations)
- may be they think there is something better available
- may be experience was not engaging
- may be experience was not memorable
- may be it was not emotionally touching
- may be they considered price was more than value
it delivered
- may be your promise was more than what you
delivered
Reasons could be any and many. Company can
not afford to ignore these reasons. It is not that it saves your
marketing cost but it is for the very purpose to know whether your enterprise
is doing the right things in a right way.
Before you get financial results at the end of the year , knowing
what your customers are doing for you in the market is an indicator of financial results
one can expect.
Like political parties would like to know mood of the
nation before election & take last minute corrective measures,
entrepreneurs also must know
& act on mood of the
customers. When the mood is like the points stated above challenge for entrepreneurs is
bigger.
Make it a mission that every customer MUST recommend your
offerings by becoming brand advocate. There are few companies
that enjoys this kind of reputation.
