"Focus of most marketing spend is usually around new customer acquisition and that only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers." (Book : Flip to Funnel)
Wow! Customer Xperience is NOW more relevant in times of powerful Social Media. Words Spreads with electrifying speed and across d globe - Good or Bad.
Channel your marketing budget to existing customers. Wow !! them , delight them, offer them memorable experience, offer them something to speak (write) abt on social media online and offline.
Every wants to share their experiences. Social Media is providing them many such platforms.Are we providing them enough (any) food for thought abt what to write/share with their friends, followers and group members ??? If we are not , customers have their own opinions. They will share.
(Next coming up with my ebook on hOw to wOw!!!!)
