Customer Experience (CX) Focus , more than a business is in fact a social cause. Surprised? But its true.
Focusing on better customer experience means making lives of customers easier , making them happy with what they buy/consume. Its at the end peace of mind for them. It brings trust back in business.
This cannot happen without focusing on employees engagement & happiness.
This can save customers from misleading & misguiding advertisement & marketing gimmicks.
With happier customers & happier employees , CX initiatives spread overall happiness in society. It shifts focus from only profit to profit through happiness. Companies focusing on CX are making money by keeping employees & customers happy.
Today's corporations otherwise are cause of mass unhappiness with their ONLY share holder driven policies. Only PROFIT at the cost of customers & employees unhappiness , social & ethical erosion in values.
From whatever angle you look at: CX focus is the only way for sustainable competitive advantage & social betterment.