Professional Organisations like Advocates, CAs , CSs , Doctors , Architects , HR and the likes are great knowledge repositories in their area of expertise. People go to them for WHAT they know and HOW what they know can solve clients personal or business problems.
In Pre Internet era life was miserable or not so happy. Few , large and influential people from these professions were in advantageous position. But situation changed slightly with the arrival of Internet. With their website all the firms and professionals were on the same platform and visible to everyone , potential clients. Similarly through the sites of many businesses approaching them has also become easier then for professionals.
However life is changing NOW and changing considerably. Yes arrival of social media is blessings for knowledge professionals. It offers enormous opportunities to showcase expertise. Many companies are now using LinkedIn profile for recruitment. Similarly self employed professionals can participate in debates in some interest specific groups, answer questions on LinkedIn, commence their own blogs, can have facebook fan page, tweet regularly to update as well as attract clients. Yes all these can be done and can be views by any prospective clients across size, industry, and geographies.
This is the power and power of social media for professionals , especially small and medium firms. Get your social media content and customer strategy in place and be ready for pleasant surprises. Its about Personal Brand Building. Do it regularly , do it carefully, do it with passion and do it with a difference.