Friday, August 26, 2011

Great Content is Greater Business Enabler

Great Content is Greater Business Enabler. 

Yes people are interested to great insights. They are interested in solving their problems. They deal with companies { be it product or service } to solve their life problems or get rid of their life problems. 

All of us who are on the other side of offering great products or services MUST know this. MUST know Why we are offering WHAT we are offering. All of US are solution provider, transaction of sale is JUST a means to the solution. Ultimate objective of the CONSUMERs of solving problem MUST fructify with our offerings.

If require we MUST go out of the way { its never out of the way if U have solution mindset } & enable solution by supporting CONSUMERs with extra efforts over and above selling and offering our MENU of a  services. 

- If you are a group buying site - Provide Content on Why U buy what u buy, various product variations and its implications , suitability of products for the buyers, what to take care if buying from retail store,how to use the products, how to maintain etc. (Groupon.com is hugely successful mainly due to powerful content creation)
- If you are a Real Estate company -  Provide content on home buying precaution, how to manage the asset, how to form various interest groups in the society, Hoe to celebrate public festivals ,  how to maintain the flat and society etc.

- If you are in restaurant business - Provide content on what to eat, when to eat , how to eat, ow even to cook at home, culinary science etc

- If you are a Dentist - Provide content on maintenance of healthy gum/teeth,  what to eat and what not, how to avoid dental decay, what to know before any treatment etc

- If you are into Hospital Business - Provide content on preventive health, fitness regime, diet and food, precaution before any treatments at {any} hospitals, regular maintenance and health check up tips, how to buy medical insurance etc etc.
- If you are a Bank - Money Management, investment avenues and risk associated, wealth planning, will and various loans and its nuances, how to get better ratings, how to avoid CIBIL reporting and remove names from CIBIL, financial discipline, your family and your finances etc etc. 

- If you are a Travel Tour Company -  Where to go, how to go, what to take care, when to go, what to carry, real life experiences of other travelers, How to enjoy the journey, how to plan for journey of your own, where to stay, what to see en-route etc etc.

Likewise any and every industry can create powerful supportive and holistic content for the customers. Helping them 100% should be the motive. It may mean less focus on marketing efforts and more focus on reaching out to help genuinely in solving customer problems.   

Going beyond the MENU into the shoes of COSTUMERs. Its easy if you sit other-side of the table & think and plan but difficult if you are obsessed with your products and offering.  

3 comments:

  1. I came across to your blog and read through it. I found that it's a great article to read. I am trying to do branding campaign on Social Network especially on Twitter and Facebook too

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