7 Reasons why Abhishek Bachchan Tweeted on 16th Nov

Abhishek Bachchan become publisher of his own news. Though media was restrained, however he released news of arrival of his baby girl, first to his fans and followers at one go through Twitter. Earlier trend was press conference. Media as an intermediary between news makers and news recipient is fast becoming history. Internet has played catalyst role in most of the industries to remove and realign role of intermediaries.

Advantage :

1) Abhishek is sharing the news with his followers, therefore all were excited.

2) Its instant. They need not depend on so called breaking news from media houses.

3) It was easy for all followers to share among their own followers and friends on social as well as off line circles.

4) Its direct, so easily trusted and cannot be twisted.

5) All his followers can directly communicate with him to congratulate or abuse when he acts in movies like Raavan (Mani Ratnam's not Ra One of SRK) .

6) Followers can also communicate with him abt what more they want from him and so he can also convey his thoughts. 

7) Imagine Anna Hajare has 1 mn followers on twitter. What he can do with his one tweet!!!! For that matter any movement can ignite in no seconds.

Just yesterday MP Shashi Tharoor at one of the conferences warned media companies that Internet is changing their business in unimaginable way. Yes suddenly landscape is changing.  

Purpose of this post is not to show how Social media is changing Media Industry but to awaken all readers about what this can mean to their business. 

Do you need someone like Shashi Tharoor to warn and awaken ??  

Its two way dialogue, instant , direct, easily sharable & above all exciting and interesting too. Companies like Mahindra Home Stays, Ford , Red Bull, CISCO, Volkswagen India, Disney, Jetblue, Kaya Clinic & many more are aggressively using SM Channels. 

Most important is Engagement & Two Way Communication. Unless customer engagement is there, people are not interested.  

Just a few numbers : 

1) Face book enjoys 3rd largest population after China & India. Indian FB users 34 mn. Growing at 60%. 

2) India: Internet penetration is 8% Mobile Penetration is 67%. Imagine what will happen when Internet usage through mobile becomes affordable and accessible!!!

Its not just marketing. It’s about marketing plus, brand building, lead generation, customer service & feedback, wow ! Customer experience, knowledge sharing, collaboration, hiring, product design and launch, remain in touch & much more what more one can imagine. 

Yesterday a few college students in Goa visited one of the hotels. They liked the food so they tweeted about the hotel. Hotel has social media policy and brand watch, they tracked this tweet about them and immediately thanked all of them through reverse tweet. It will reach many many more on tweeter. 

It’s not about technology or a fad, its about mind for customer experience and mission to provide scintillating customer experience. First in hotel and 2nd through responsive social media awakening. 


Here going extra mile can take the brand miles ahead. 


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