Recently my wife returned from beauty parlor having her hair cut. I just asked { out of curiosity } - what do they charge. I was !!!!!! on hearing the price. They charge 4 times than what our poor fellow barber charges.
We go to Saloons and they go to BEAUTY Parlors.
This is what is customer experience and positioning is all about.
Our Barber, Hazaam or what we call it are low profile, hardly professional, basic services, trained in their villages kind of person. They can maximum talk about Hindi movies and their village life. They do not position them as Handsome Parlor !!. They THINK that they just provide basic hair cut services. { They do provide all other ancillary services as provided in Beauty Parlors but sold only as one of the menu items }
Beauty parlors are run by better trained and professional people, they convince u that they play important role in HOW u look. They have different ambiance, products and knowledge. They discuss abt beauty , yr look and advice u also.
Outcome U produce for the customer decides what u do.
Are u a tax practitioner or Compliance and Governance consultant?
Are u a Gym Instructor or Fitness Guru?
Are u a Film Company or Entertainment Company?
Do u run a water park or Theme Leisure Park?
Are u an Internal Auditor or Risk Officer?
Are U an Insurance Agent or Risk Management Advisor?
Are u an employee or LINCHPIN { Proactive, thinking and assertive hence indispensable } ?
Are u a Cook or Chef ?
Are U a Real Estate Company or Delivering Happiness Business?
Are u a Prime Minister or CEO of the country?
Outcome WE produce for the customer not only decides what WE do but hugely influences price ( reason 1 ) we charge. { it will change our thought process also ( reason 2) }
