If you have finest of hardware i.e. laptop, electric cord , socket , mouse etc but as far as software is concerned you do not have matching software, either its older version or its inadequate, its incompatible & it can't help you to achieve your purpose.
Imagine reverse: You have smarter software but weak hardware. You can achieve your purpose but it takes little longer due to weak hardware. But out put is much superior.
Out of the two which scenario do you prefer? Ideally both will make it perfect but given a choice between the two, I think the answer is scenario two.
Your enterprise has finest of machines, equipment , furniture & infrastructure.
But do not have well trained staff, seamless customer friendly processes , customer friendly policies.
What will happen? You can’t achieve your business results. You can’t make your brand stand out, you can’t make rave fans, you can’t beat someone working with second scenario. You will have to spend more on marketing & advertising but customer retention is an issue.
We use hardware to get desired results from software.
Recently I visited a well-known diagnostic center along-with my dad. They have latest equipment, modern furniture / fixtures & clean toilets.
But patient waiting area was irritatingly noisy due to non maintenance of door closure. Person handling the patient during the process was ill trained to handle senior citizen. For him it was a one more number to tick & getting ready for the next patient. Showing careless hurry to a patient who has gone through MRI (highly disturbing to mind) and weak at knee was a killer. It was a perfect case of customer experience (CX) disaster.
They have lost a patient forever. My dad told me not to ever visit this centre and to find a new diagnostic centre. It may be far , it may be costly but not this one close my residence. & he told about his experience to all his friends & relatives.
All enterprise must know where to put its effort and where to invest to get the desired end result. Walk the talk , walk the customer journey. Just putting up finest of hardware is not enough.