Conjuring 2 - My Views

My adult daughter insisted me to see the movie.  She cautioned me, I would be afraid as it’s a scary movie. So I took up the challenge. 

My first impression: The movie was a refined and polished version of one of the Ramsey movies I saw during my 20s. Some might feel this is a cruel comparison, but so be it. 

Some comments on the direction (though I am least qualified):

When Ed Warren knew the house is haunted why the hell did he enters the basement at night to do some plumbing job? Can’t they call a plumber during the day and get it solved? Was Ed there to help them in plumbing work?

2nd: How they found in a camera Janet is faking? When someone is being haunted, obviously she was under the control of some other soul but the body will anyway remain the same.  They saw in the camera that Janet is faking by seeing her body doing it, but that is obvious in the case someone who is being haunted (in movies). How was it concluded she is faking? 

& the last scene when three of them were on the verge of falling from the window holding one after the other, that reminded me of Manmohan Desai scene sequences. 

All in all Ok movie, which is hyped more. 

Business ( Scripts ) Processes that create Memory n Delight !!!!

Processes r SCRIPT of the Business. 


U can WOW !!!! or Un-wow CUSTOMERs through business processes. 


Some businesses r run without formal processes. Its people driven. Its keep changing from people to people. 


- Unorganised


Some businesses are only process driven without having customer in FOCUS. 


- Mechanical


Some Businesses are run by people and process. 


- Human

Like Film script, writing business script (Processes) is an ART.It requires understanding of business, human behavior, target market,  business objectives , culture & risk too. Its a team effort with whole organisation INVOLVED. 

To create Memorable & Delightful CUSTOMER Experience, approach to Business Processes plays KEY role.

Customer Experience Champion Starbucks Believes in:

( Converting ordinary experience into Extra ORDINARY )

- Make it your Own

- Everything Matters

- Surprise & Delight

- Embrace Resistance

- Leave your Mark

Happiness Champion Zappos.com believes (Core Values) in: 

- Deliver WOW through Services

- Embrace & Drive Change

- Create fun & little weirdness

- Be adventurous, creative and open minded

- Pursue Growth & Learning

- Built open & honest relationship with communication

- Built a positive team with family spirit

- Do more with less

- Be passionate and determined

- Be humble

Unless the core values or business motives are clear , business processes ( script ) will remain Mechanical and will/can never WOW!!!! 

Start with Core Value / Belief and Change Drivers and then write ( re-write / re-design/ re-vamp  ) script. Its a SCRIPT which decides success or failure of MOVIE ( Business too ) .