Scene 1 - Today on linked I read that someone disliked Blue Dart services for what ever reason. He tweeted abt it and his message went to all his social media foot print like FB and linked in etc to his friends and fans.Out of these many would re-tweet this message and Blue Dart might have lost some or many future customers.
Scene 2 - Few months ago I liked the way flip-kart.com delivered my parcel. I blogged abt it. Many might have read it and shared it too.
Scene 3 - When I wanted to buy my cell phone I visited many product review sites. I decided to go for particular brand and model based of-course on technical specifications but finally , users reviews were ultimate determinants, not that brand's marketing message.
How many of us are interested in TV or website commercials ??? We know most marketeers are liers, commit more & deliver less, talks sweet just to sale. Till recent years we had no options but to get fooled often by every brands. But now no longer.
Suddenly all of them are now exposed.Exposed miserably as stated abt Blue dart above. Social Media medium & its access through mobile is final death knell for traditional marketers.
Just shut up , create memorable customer experience and allow/ enable customers to become brand ambassadors. Social Media Examiners' Michael says " Content is king. Get content to get customers." Marketeers role is to educate customers, rest will be taken care by customers themselves. Users will share their experiences and buyers will go by users experience.
5 why(s) of this new reality :
5 why(s) of this new reality :
- When u spend , people don't believe u.
- When u interrupt their entertainment and work , they hate u and ignore u (TV, Website, SMS and calls).
- When u don't talk and just do it, words spread.
- When u enable customers to share their experience, they become brand ambassadors.
- When customers are sharing their experiences, u will be at your best.
Even if your customers are not using social media, these applies to all (We all are now more connected).
Need to overhaul, redefine, transform the way companies' market and reach out to their customers. Events like Click Asia 2012 http://www.clickasiasummit.com is not the indication of shape of the things to come but about the situation we are already in. Wake up { u may engage teenager(s) to guide yr marketing team HOW abt social and digital media strategy ).
